[{"data":1,"prerenderedAt":2103},["ShallowReactive",2],{"layer-books-innovation":3},[4,15,26,35,46,55,64,73,82,92,101,111,120,131,140,148,157,169,179,187,196,204,213,221,228,237,247,256,264,273,283,292,301,308,317,327,335,344,354,363,372,382,393,402,413,421,431,442,451,460,469,478,488,497,506,515,524,532,541,549,558,567,576,585,594,603,614,623,632,643,652,661,669,678,687,696,704,714,722,732,741,750,759,768,777,785,794,803,812,821,830,839,847,857,867,876,885,892,900,909,918,927,936,945,954,962,971,977,985,994,1003,1011,1019,1029,1038,1047,1057,1065,1074,1083,1092,1101,1110,1118,1126,1133,1142,1152,1161,1169,1177,1185,1195,1204,1215,1226,1234,1245,1254,1263,1272,1280,1288,1297,1305,1314,1323,1331,1340,1348,1356,1365,1374,1383,1392,1401,1411,1425,1435,1445,1452,1461,1469,1478,1487,1496,1506,1516,1526,1535,1543,1552,1561,1570,1578,1587,1596,1605,1613,1619,1629,1638,1647,1656,1665,1679,1688,1698,1707,1716,1725,1734,1743,1752,1761,1772,1780,1788,1797,1807,1817,1827,1838,1845,1854,1865,1874,1883,1893,1902,1910,1919,1931,1938,1948,1957,1966,1975,1985,1992,2000,2009,2019,2028,2036,2044,2053,2061,2070,2077,2086,2093],{"category":5,"title":6,"subtitle":7,"_path":8,"cover":9,"copy":10,"updatedAt":11,"publishDate":12,"author":13},"strategy","Change by Design","How Design Thinking Transforms Organizations and Inspires Innovation","/book/978-0061766084","https://m.media-amazon.com/images/I/710KvwxPoCL._SL320_.jpg","人のニーズ・技術的実現性・事業性を重ね、観察・発想・試作を反復するイノベーションプロセス。","2024/04/01","2009/09/29",[14],"Tim Brown",{"category":16,"title":17,"subtitle":18,"_path":19,"cover":20,"copy":21,"updatedAt":11,"publishDate":22,"author":23},"marketing","Hidden in Plain Sight","How to Create Extraordinary Products for Tomorrow's Customers","/book/978-0062125699","https://m.media-amazon.com/images/I/81i7fwHXquL._SL320_.jpg","世界各地で人々の日常習慣と購買行動を観察し、当たり前すぎて見過ごされる行動・工夫・制約を読み解く。","2013/04/16",[24,25],"Jan Chipchase","Simon Steinhardt",{"category":5,"title":27,"subtitle":28,"_path":29,"cover":30,"copy":31,"updatedAt":11,"publishDate":32,"author":33},"Wired to Care","How Companies Prosper When They Create Widespread Empathy","/book/978-0137142347","https://m.media-amazon.com/images/I/51tPwSmYtqL._SL320_.jpg","顧客の現実を共有し、新しい事業機会を見つける組織。","2009/01/09",[34],"Dev Patnaik",{"category":36,"title":37,"subtitle":38,"_path":39,"cover":40,"copy":41,"updatedAt":11,"publishDate":42,"author":43},"startup","High-tech Ventures","The Guide For Entrepreneurial Success","/book/978-0201563214","https://m.media-amazon.com/images/I/61qDluHuk1L._SL320_.jpg","人・計画・資金・統制を成長段階に合わせる、技術ベンチャー。","1991/07/22",[44,45],"C. Gordon Bell","John E. Mcnamara",{"category":5,"title":47,"subtitle":48,"_path":49,"cover":50,"copy":51,"updatedAt":11,"publishDate":52,"author":53},"Make It New","A History of Silicon Valley Design","/book/978-0262533591","https://m.media-amazon.com/images/I/71bAkgUkjNL._SL320_.jpg","研究と開発、芸術と工学、技術と人間を結ぶイノベーション生態系。","2017/04/21",[54],"Barry M. Katz",{"category":5,"title":56,"subtitle":-1,"_path":57,"cover":58,"copy":59,"updatedAt":11,"publishDate":60,"author":61},"Content Strategy for the Web","/book/978-0321808301","https://m.media-amazon.com/images/I/81KwNg5xRlL._SL320_.jpg","目的・責任・作成・配信・更新をつなぐ、持続可能なコンテンツ運用。","2012/03/01",[62,63],"Melissa Halvorson","Kristina Rach",{"category":16,"title":65,"subtitle":66,"_path":67,"cover":68,"copy":69,"updatedAt":-1,"publishDate":70,"author":71},"Email Marketing By the Numbers","How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level","/book/978-0470122457","https://m.media-amazon.com/images/I/414C4dgjubL._SL320_.jpg","顧客との対話を測定し、反復改善するメールマーケティング。","2007/04/20",[72],"Chris Baggott",{"category":5,"title":74,"subtitle":75,"_path":76,"cover":77,"copy":78,"updatedAt":11,"publishDate":79,"author":80},"The Art of Design Management","Design in American Business","/book/978-0812276862","https://m.media-amazon.com/images/I/613blT+q2EL._SL320_.jpg","デザインを経営判断と事業成果へ結びつける、企業経営。","1975/01/01",[81],"Thomas F. Schutte",{"category":83,"title":84,"subtitle":85,"_path":86,"cover":87,"copy":88,"updatedAt":-1,"publishDate":89,"author":90},"issue","Communicating The New","Methods to Shape and Accelerate Innovation","/book/978-1118394175","https://m.media-amazon.com/images/I/71Bcig8tLCL._SL320_.jpg","不確実な構想を共有し、組織で実行へ移すコミュニケーション。","2013/08/12",[91],"Kim Erwin",{"category":5,"title":93,"subtitle":94,"_path":95,"cover":96,"copy":97,"updatedAt":11,"publishDate":98,"author":99},"The Design of Business","Why Design Thinking is the Next Competitive Advantage","/book/978-1422177808","https://m.media-amazon.com/images/I/51+Jaruw7AL._SL320_.jpg","未知の可能性を探索し、再現できる事業知識へ育てるイノベーションプロセス。","2009/10/13",[100],"Roger L. Martin",{"category":5,"title":102,"subtitle":103,"_path":104,"cover":105,"copy":106,"updatedAt":11,"publishDate":107,"author":108},"Inside Intuit","How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry","/book/978-1591391364","https://m.media-amazon.com/images/I/71eykpwYC8L._SL320_.jpg","顧客の要求を判断軸に成長した、Intuitの事業と組織。","2003/09/04",[109,110],"Suzanne Taylor","Kathy Schroeder",{"category":16,"title":112,"subtitle":113,"_path":114,"cover":115,"copy":116,"updatedAt":11,"publishDate":117,"author":118},"The Ultimate Question","Driving Good Profits and True Growth","/book/978-1591397830","https://m.media-amazon.com/images/I/816MX5BeqcL._SL320_.jpg","顧客の推奨意向を成長の指標にする、顧客関係と事業運営。","2006/03/01",[119],"Fred Reichheld",{"category":36,"title":121,"subtitle":122,"_path":123,"cover":124,"copy":125,"updatedAt":126,"publishDate":127,"author":128},"If You Really Want to Change the World","A Guide to Creating, Building, and Sustaining Breakthrough Ventures","/book/978-1625278296","https://m.media-amazon.com/images/I/71PLxihP02L._SL320_.jpg","大きな構想を段階的に事業へ育て、革新を続ける企業。","2022/02/22","2015/10/20",[129,130],"Henry Kressel","Norman Winarsky",{"category":5,"title":132,"subtitle":133,"_path":134,"cover":135,"copy":136,"updatedAt":11,"publishDate":137,"author":138},"Don't Just Roll the Dice","A Usefully Short Guide to Software Pricing","/book/978-1906434380","https://m.media-amazon.com/images/I/51qbAAImUBL._SL320_.jpg","顧客が感じる価値を価格へ反映し、市場での立場を伝える価格戦略。","2009/10/01",[139],"Neil Davidson Ph.",{"category":83,"title":141,"subtitle":-1,"_path":142,"cover":143,"copy":144,"updatedAt":-1,"publishDate":145,"author":146},"知的生産の技術","/book/978-4004150930","https://m.media-amazon.com/images/I/61aMKtnQv2L._SL320_.jpg","情報を記録し、検索し、組み替えて文章にする知的生産。","1969/07/21",[147],"梅棹忠夫",{"category":83,"title":149,"subtitle":150,"_path":151,"cover":152,"copy":153,"updatedAt":-1,"publishDate":154,"author":155},"ビジュアル・ミーティング","予想外のアイデアと成果を生む「チーム会議」術","/book/978-4023311763","https://m.media-amazon.com/images/I/91bdd5lfTpL._SL320_.jpg","参加者が話し合いを図として共有できる、会議。","2013/04/19",[156],"デビッド・シベット",{"category":36,"title":158,"subtitle":159,"_path":160,"cover":161,"copy":162,"updatedAt":11,"publishDate":163,"author":164},"ビジネスモデル・イノベーション","ブレークスルーを起こすフレームワーク10","/book/978-4023312692","https://m.media-amazon.com/images/I/81anEJM1YSL._SL320_.jpg","既存要素を新しく組み合わせ、継続的に革新するビジネスモデル。","2014/02/20",[165,166,167,168],"ラリー・キーリー","ライアン・ピッケル","ブライアン・クイン","ヘレン・ウォルターズ",{"category":16,"title":170,"subtitle":171,"_path":172,"cover":173,"copy":174,"updatedAt":175,"publishDate":176,"author":177},"ブランディングの科学","誰も知らないマーケティングの法則11","/book/978-4023316492","https://m.media-amazon.com/images/I/51ewwNg1aHL._SL320_.jpg","“熱心なファンがブランドを支える”という定説を打ち砕く､データに基づくマーケティング新説｡","2024/01/01","2018/07/30",[178],"バイロン・シャープ",{"category":5,"title":180,"subtitle":-1,"_path":181,"cover":182,"copy":183,"updatedAt":11,"publishDate":184,"author":185},"iモード事件","/book/978-4048836333","https://m.media-amazon.com/images/I/41vvcKN5uBL._SL320_.jpg","携帯電話を生活のサービス基盤へ変える、事業と組織。","2000/07/01",[186],"松永真里",{"category":36,"title":188,"subtitle":189,"_path":190,"cover":191,"copy":192,"updatedAt":126,"publishDate":193,"author":194},"起業戦略","ビジネスの生み方・育て方","/book/978-4061496156","https://m.media-amazon.com/images/I/4148C4V2NXL._SL320_.jpg","顧客のニーズから、誰に何をどう届けるかを組み立てる起業計画。","2002/07/20",[195],"大江健",{"category":83,"title":197,"subtitle":-1,"_path":198,"cover":199,"copy":200,"updatedAt":-1,"publishDate":201,"author":202},"描いて売り込め! 超ビジュアルシンキング","/book/978-4062146906","https://m.media-amazon.com/images/I/61niWR-l2cL._SL320_.jpg","アイデアを発見・発展・共有する、視覚思考。","2009/05/19",[203],"ダン・ローム",{"category":36,"title":205,"subtitle":206,"_path":207,"cover":208,"copy":209,"updatedAt":11,"publishDate":210,"author":211},"バイラル・ループ","あっという間の急成長にはワケがある","/book/978-4062162685","https://m.media-amazon.com/images/I/51iLu+D0sTL._SL320_.jpg","Web上で人から人へ情報と利用が伝わる事例をたどり、バイラル・ループによる拡大の仕組みを解き明かす。","2010/09/25",[212],"アダム・ペネンバーグ",{"category":5,"title":214,"subtitle":-1,"_path":215,"cover":216,"copy":217,"updatedAt":-1,"publishDate":218,"author":219},"スティーブ・ジョブズ I","/book/978-4062171267","https://m.media-amazon.com/images/I/51oXCQ4ItcL._SL320_.jpg","技術・事業・表現を結び、まだない製品を生む創造過程。","2011/10/25",[220],"ウォルター・アイザックソン",{"category":5,"title":222,"subtitle":-1,"_path":223,"cover":224,"copy":225,"updatedAt":-1,"publishDate":226,"author":227},"スティーブ・ジョブズ II","/book/978-4062171274","https://m.media-amazon.com/images/I/51AQFNOuHuL._SL320_.jpg","製品と事業を一つの体験へ統合し、企業を再生する経営。","2011/11/02",[220],{"category":83,"title":229,"subtitle":230,"_path":231,"cover":232,"copy":233,"updatedAt":-1,"publishDate":234,"author":235},"知的複眼思考法","誰でも持っている創造力のスイッチ","/book/978-4062566100","https://m.media-amazon.com/images/I/71Uha82vn-L._SL320_.jpg","情報を正確に読む、筋道を追う、受け取った情報から論理を組み立てるという考える力を解説する。","2002/05/20",[236],"苅谷 剛彦",{"category":16,"title":238,"subtitle":239,"_path":240,"cover":241,"copy":242,"updatedAt":-1,"publishDate":243,"author":244},"｢複雑ネットワーク｣とは何か","複雑な関係を読み解く新しいアプローチ","/book/978-4062575119","https://m.media-amazon.com/images/I/519VVNZJDNL._SL320_.jpg","異なる現象のつながりを少数の法則で捉える、複雑ネットワーク理論。","2006/02/21",[245,246],"増田直紀","今野紀雄",{"category":5,"title":248,"subtitle":249,"_path":250,"cover":251,"copy":252,"updatedAt":11,"publishDate":253,"author":254},"スープで、いきます","商社マンがSoup Stock Tokyoを作る","/book/978-4103011514","https://m.media-amazon.com/images/I/41HR8OxBC+L._SL320_.jpg","一社員の着想を社内ベンチャーへ育てる、新しい食事業。","2006/02/23",[255],"遠山正道",{"category":83,"title":257,"subtitle":-1,"_path":258,"cover":259,"copy":260,"updatedAt":-1,"publishDate":261,"author":262},"企画の技法","/book/978-4121005748","https://m.media-amazon.com/images/I/61My9iC83IL._SL320_.jpg","着想を実行可能な企画へ変え、人と集団を動かす計画。","1980/04/25",[263],"加藤秀俊",{"category":5,"title":265,"subtitle":-1,"_path":266,"cover":267,"copy":268,"updatedAt":269,"publishDate":270,"author":271},"経営戦略とイノベーション","/book/978-4130430302","https://m.media-amazon.com/images/I/51Rn6i+2NvL._SL320_.jpg","第一線の企業経営者とエコノミストの議論を、先端産業、企業環境、国家的戦略という三つの層に分けて検討する。","2024/11/24","1986/07/23",[272],"石井威望",{"category":274,"title":275,"subtitle":276,"_path":277,"cover":278,"copy":279,"updatedAt":11,"publishDate":280,"author":281},"organization","マネジメント","人こそ最大の資産である","/book/978-4140815205","https://m.media-amazon.com/images/I/413OPiGytBL._SL320_.jpg","事業の目的を定め、人が力を合わせて成果を生む組織。","2012/02/23",[282],"上田惇生",{"category":36,"title":284,"subtitle":285,"_path":286,"cover":287,"copy":288,"updatedAt":126,"publishDate":289,"author":290},"ゼロ・トゥ・ワン","君はゼロから何を生み出せるか","/book/978-4140816585","https://m.media-amazon.com/images/I/41aXtS8PLML._SL320_.jpg","競争をなぞらず、まだ存在しない価値を生み出す独占的な事業。","2014/09/25",[291],"ピーター・ティール",{"category":83,"title":293,"subtitle":294,"_path":295,"cover":296,"copy":297,"updatedAt":-1,"publishDate":298,"author":299},"デザイン思考の道具箱","イノベーションを生む会社のつくり方","/book/978-4150503987","https://m.media-amazon.com/images/I/51dt7dKrdKL._SL320_.jpg","観察と試作から創造的な商品を生む、開発プロセス。","2013/11/08",[300],"奥出直人",{"category":83,"title":302,"subtitle":-1,"_path":303,"cover":304,"copy":305,"updatedAt":-1,"publishDate":306,"author":307},"デザイン思考が世界を変える","/book/978-4150504076","https://m.media-amazon.com/images/I/71q7ynvqHXL._SL320_.jpg","人の行動や困りごとを起点に、製品・サービス・事業を生み出すプロセス。","2014/05/10",[14],{"category":16,"title":309,"subtitle":310,"_path":311,"cover":312,"copy":313,"updatedAt":126,"publishDate":314,"author":315},"なぜこの店で買ってしまうのか","ショッピングの科学","/book/978-4152083357","https://m.media-amazon.com/images/I/51dy6U8iupL._SL320_.jpg","買い物客の行動に合わせた、店舗と販売体験。","2001/02/22",[316],"パコ・アンダーヒル",{"category":274,"title":318,"subtitle":319,"_path":320,"cover":321,"copy":322,"updatedAt":126,"publishDate":323,"author":324},"発想する会社!","世界最高のデザイン・ファームIDEOに学ぶイノベーションの技法","/book/978-4152084262","https://m.media-amazon.com/images/I/413HFPTPDFL._SL320_.jpg","新しい発想を繰り返し製品へ育てる、組織と仕事。","2002/07/25",[325,326],"トム・ケリー","ジョナサン・リットマン",{"category":274,"title":328,"subtitle":329,"_path":330,"cover":331,"copy":332,"updatedAt":126,"publishDate":333,"author":334},"イノベーションの達人!","発想する会社をつくる10の人材","/book/978-4152087362","https://m.media-amazon.com/images/I/51Z4QAFYXCL._SL320_.jpg","IDEOの実践をもとに、学習する人、組織する人、実現する人の3群10役割を整理する。","2006/06/30",[325,326],{"category":36,"title":336,"subtitle":337,"_path":338,"cover":339,"copy":340,"updatedAt":-1,"publishDate":341,"author":342},"サービス・スタートアップ","イノベーションを加速するサービスデザインのアプローチ","/book/978-4152095749","https://m.media-amazon.com/images/I/61Gwn3FUyrL._SL320_.jpg","MVP(実用最小限の製品)ではなく、MVS(有益最小限のサービス)を。","2015/11/15",[343],"テニー・ピニェイロ",{"category":36,"title":345,"subtitle":346,"_path":347,"cover":348,"copy":349,"updatedAt":-1,"publishDate":350,"author":351},"プランB","破壊的イノベーションの戦略","/book/978-4163744209","https://m.media-amazon.com/images/I/71Lpwo0SIEL._SL320_.jpg","既存計画の前提を検証し、学びに応じて組み替える事業計画。","2011/08/25",[352,353],"ジョン・マリンズ","ランディ・コミサー",{"category":274,"title":355,"subtitle":356,"_path":357,"cover":358,"copy":359,"updatedAt":11,"publishDate":360,"author":361},"サイロ・エフェクト","高度専門家社会の罠","/book/978-4163903897","https://m.media-amazon.com/images/I/81zOro5tziL._SL320_.jpg","組織を分断する分類と専門の壁を見抜き、越える協働。","2016/02/25",[362],"ジリアン・テッド",{"category":16,"title":364,"subtitle":365,"_path":366,"cover":367,"copy":368,"updatedAt":-1,"publishDate":369,"author":370},"「究極の質問」","顧客ロイヤルティを知る","/book/978-4270001479","https://m.media-amazon.com/images/I/41+OG90TYeL._SL320_.jpg","顧客へ一つの質問を行う指標NPSを取り上げ、その考え方と活用方法を解説する。","2006/09/27",[371],"フレッド・ライクヘルド",{"category":274,"title":373,"subtitle":-1,"_path":374,"cover":375,"copy":376,"updatedAt":377,"publishDate":378,"author":379},"アジャイルコーチング","/book/978-4274219375","https://m.media-amazon.com/images/I/71FG2cKK+8L._SL320_.jpg","チーム改善のヒント、効果的なミーティング、プロジェクトメンバーへの働きかけを実務の側面から解説する。","2025/01/02","2017/01/15",[380,381],"Rachel Davies","Liz Sedley",{"category":5,"title":383,"subtitle":384,"_path":385,"cover":386,"copy":387,"updatedAt":388,"publishDate":389,"author":390},"アフターデジタル","オフラインのない時代に生き残る","/book/978-4296101627","https://m.media-amazon.com/images/I/610ipVmP7nL._SL320_.jpg","オンラインが前提の社会に合わせた、顧客体験と事業。","2025/01/01","2019/05/13",[391,392],"藤井保文","尾原和啓",{"category":5,"title":394,"subtitle":395,"_path":396,"cover":397,"copy":398,"updatedAt":399,"publishDate":400,"author":401},"アフターデジタル2","UXと自由","/book/978-4296106318","https://m.media-amazon.com/images/I/71RH8g-p1kL._SL320_.jpg","中国のアリババやテンセント、日本企業の事例を通じて、UXとOMOを軸にした戦略と産業構造の変化を検討する。","2025/02/09","2020/07/29",[391],{"category":274,"title":403,"subtitle":404,"_path":405,"cover":406,"copy":407,"updatedAt":408,"publishDate":409,"author":410},"ユーザー中心組織論","あなたからはじめる心を動かすモノづくり","/book/978-4297119973","https://m.media-amazon.com/images/I/71WdM++Rm+L._SL320_.jpg","組織を動かし、社会を動かすことに繋がる、ほんの小さな行動のデザイン｡","2024/08/25","2021/04/29",[411,412],"金子剛","並木光太郎",{"category":83,"title":414,"subtitle":-1,"_path":415,"cover":416,"copy":417,"updatedAt":-1,"publishDate":418,"author":419},"デザインの思考過程","/book/978-4306061064","https://m.media-amazon.com/images/I/51Hpik5pgTL._SL320_.jpg","設計条件から完成形へ至る思考を共有可能にする設計プロセス。","1990/10/01",[420],"ピーター・G・ロウ",{"category":274,"title":422,"subtitle":-1,"_path":423,"cover":424,"copy":425,"updatedAt":11,"publishDate":426,"author":427},"組織・コミュニティデザイン","/book/978-4320006010","https://m.media-amazon.com/images/I/71HIBBsRKEL._SL320_.jpg","人々の日常的な実践から、組織とコミュニティをつくり変える関係。","2017/10/21",[428,429,430],"山内裕","平本毅","杉万俊夫",{"category":83,"title":432,"subtitle":433,"_path":434,"cover":435,"copy":436,"updatedAt":437,"publishDate":438,"author":439},"ライト、ついてますか","問題発見の人間学","/book/978-4320023680","https://m.media-amazon.com/images/I/410X6YM9F7L._SL320_.jpg","トンネル出口のライト標識など、解決策が別の問題を生む身近な例から問題発見を考える。","2020/02/22","1987/10/25",[440,441],"ドナルド・C・ゴース","G.M.ワインバーグ",{"category":274,"title":443,"subtitle":444,"_path":445,"cover":446,"copy":447,"updatedAt":11,"publishDate":448,"author":449},"NETFLIXの最強人事戦略","自由と責任の文化を築く","/book/978-4334962210","https://m.media-amazon.com/images/I/512WdBM+YhL._SL320_.jpg","事業の変化に合わせて人と組織を動かす企業文化。","2018/09/07",[450],"パティ・マッコード",{"category":274,"title":452,"subtitle":-1,"_path":453,"cover":454,"copy":455,"updatedAt":456,"publishDate":457,"author":458},"THE TEAM 5つの法則","/book/978-4344034549","https://m.media-amazon.com/images/I/51JIV5PiffL._SL320_.jpg","チームづくりをリーダー個人の能力ではなく、組織が共有できる五つの法則として整理する。","2025/01/26","2019/04/03",[459],"麻野耕司",{"category":16,"title":461,"subtitle":-1,"_path":462,"cover":463,"copy":464,"updatedAt":437,"publishDate":465,"author":466},"欲望解剖","/book/978-4344413504","https://m.media-amazon.com/images/I/51GmWVZt+xL._SL320_.jpg","脳科学者が「不確実性」、マーケターが「デマンド＝需要」を手がかりに、身近な欲望の例を二つの視点から考察する。","2009/08/10",[467,468],"茂木健一郎","田中洋",{"category":16,"title":470,"subtitle":471,"_path":472,"cover":473,"copy":474,"updatedAt":437,"publishDate":475,"author":476},"ニッチブランド革命","デジタルマーケティング時代のヒットの法則","/book/978-4344916593","https://m.media-amazon.com/images/I/51qfCzCu3SL._SL320_.jpg","小さな好みを企画から流通までつなぐニッチブランド。","2018/06/26",[477],"山口恵市",{"category":274,"title":479,"subtitle":480,"_path":481,"cover":482,"copy":483,"updatedAt":484,"publishDate":485,"author":486},"「全員活躍チーム」の作り方","社員が自主的に成長する","/book/978-4344973534","https://m.media-amazon.com/images/I/51-o0NW9D3L._SL320_.jpg","一人ひとりが当事者となり、互いの成長を支えるチーム。","2021/02/22","2015/11/27",[487],"小笠原健",{"category":83,"title":489,"subtitle":490,"_path":491,"cover":492,"copy":493,"updatedAt":126,"publishDate":494,"author":495},"伝統の逆襲","日本の技が世界ブランドになる日","/book/978-4396612900","https://m.media-amazon.com/images/I/511o11CpvmL._SL320_.jpg","世界で活動するデザイナーの実践から、職人技の復権とブランド戦略を一体で考える。","2007/07/01",[496],"奥山清行",{"category":5,"title":498,"subtitle":499,"_path":500,"cover":501,"copy":502,"updatedAt":388,"publishDate":503,"author":504},"インサイト中心の成長戦略","上場企業創業者から学ぶ事業創出の実践論","/book/978-4408651057","https://m.media-amazon.com/images/I/71InHUkeVhL._SL320_.jpg","事業領域の選定、インサイトの発見と活用、事業の立ち上げ・継続・成長・撤退を、実業家の事例とともに体系化する。","2024/09/30",[505],"中村陽ニ",{"category":274,"title":507,"subtitle":508,"_path":509,"cover":510,"copy":511,"updatedAt":-1,"publishDate":512,"author":513},"影響力の武器[第三版]","なぜ、人は動かされるのか","/book/978-4414304220","https://m.media-amazon.com/images/I/61Xx5kublHL._SL320_.jpg","弱みを突く戦略と社会を動かす力を、社会心理学の知見、事例、マンガを通して体系的に解説する。","2014/07/10",[514],"ロバート・B・チャルディーニ",{"category":83,"title":516,"subtitle":517,"_path":518,"cover":519,"copy":520,"updatedAt":126,"publishDate":521,"author":522},"創造力を生かす","アイディアを得る38の法則","/book/978-4422100432","https://m.media-amazon.com/images/I/517PLmtcOJL._SL320_.jpg","想像力の種類、記憶と連想、感情的な推進力を整理し、ブレーンストーミングを含む発想の原理と習慣を示す。","2008/01/01",[523],"アレックス.F.オスボーン",{"category":5,"title":525,"subtitle":-1,"_path":526,"cover":527,"copy":528,"updatedAt":11,"publishDate":529,"author":530},"大人が教えられない本当の「経営」のはなし","/book/978-4434141508","https://m.media-amazon.com/images/I/41-83uohbVL._SL320_.jpg","関係者へ価値を届け続ける、仕事と経営の仕組み。","2010/03/17",[531],"久保田克彦",{"category":83,"title":533,"subtitle":534,"_path":535,"cover":536,"copy":537,"updatedAt":-1,"publishDate":538,"author":539},"世界一やさしい問題解決の授業","自分で考え、行動する力が身につく","/book/978-4478000496","https://m.media-amazon.com/images/I/91fXhr+XScL._SL320_.jpg","中学生にも分かる物語とイラストを使い、分解の木、仮説、分析、打ち手の選択、実行計画、目標設定を順に説明する。","2007/06/28",[540],"渡辺健介",{"category":36,"title":542,"subtitle":-1,"_path":543,"cover":544,"copy":545,"updatedAt":-1,"publishDate":546,"author":547},"イノベーションと企業家精神","/book/978-4478000649","https://m.media-amazon.com/images/I/71lsR+afFnL._SL320_.jpg","社会と企業の歴史をたどりながら、方針と意思決定、機会とリスク、組織と戦略、人の配置と報酬を体系化する。","2007/03/09",[548],"P.F.ドラッカー",{"category":5,"title":550,"subtitle":551,"_path":552,"cover":553,"copy":554,"updatedAt":269,"publishDate":555,"author":556},"大前研一戦略論","戦略コンセプトの原点","/book/978-4478001264","https://m.media-amazon.com/images/I/410vi1NS6PL._SL320_.jpg","国境と事業領域を越えて競争優位を組み立てる戦略。","2007/10/04",[557],"大前研一",{"category":274,"title":559,"subtitle":560,"_path":561,"cover":562,"copy":563,"updatedAt":-1,"publishDate":564,"author":565},"マネジメント[中]―課題、責任、実践","ドラッカー名著集14","/book/978-4478007617","https://m.media-amazon.com/images/I/41zNvzEEJaL._SL320_.jpg","体系化された経営論の中からトップの役割と課題に焦点を当て、異なる状況に応じた戦略と意思決定を整理する。","2008/12/12",[566],"P・F・ドラッカー",{"category":5,"title":568,"subtitle":569,"_path":570,"cover":571,"copy":572,"updatedAt":11,"publishDate":573,"author":574},"ビジネスで一番、大切なこと","消費者のこころを学ぶ授業","/book/978-4478012840","https://m.media-amazon.com/images/I/51+kbXh+gaL._SL320_.jpg","似通う競争を離れ、人の心に残る違いを生むブランド。","2010/08/27",[575],"ヤンミ・ムン",{"category":5,"title":577,"subtitle":-1,"_path":578,"cover":579,"copy":580,"updatedAt":484,"publishDate":581,"author":582},"アップル、グーグル、マイクロソフトはなぜ、イスラエル企業を欲しがるのか？","/book/978-4478017548","https://m.media-amazon.com/images/I/41cvUlMJuQL._SL320_.jpg","逆境を起業と技術革新へ変えた、イスラエルの成長環境。","2012/05/17",[583,584],"ダン・セノール","シャウル・シンゲル",{"category":274,"title":586,"subtitle":587,"_path":588,"cover":589,"copy":590,"updatedAt":126,"publishDate":591,"author":592},"採用基準","地頭より論理的思考力より大切なもの","/book/978-4478023419","https://m.media-amazon.com/images/I/419OqPf7aEL._SL320_.jpg","通説を問い直し、世界で働ける人材を見極める採用基準。","2012/11/08",[593],"伊賀泰代",{"category":36,"title":595,"subtitle":596,"_path":597,"cover":598,"copy":599,"updatedAt":11,"publishDate":600,"author":601},"ビジネス・クリエーション！","アイデアや技術から新し製品・サービスを創る24ステップ","/book/978-4478029152","https://m.media-amazon.com/images/I/41EoYwBHBFL._SL320_.jpg","顧客と市場で検証し、アイデアを持続する事業へ変える起業プロセス。","2014/12/12",[602],"ビル・オーレット",{"category":274,"title":604,"subtitle":605,"_path":606,"cover":607,"copy":608,"updatedAt":11,"publishDate":609,"author":610},"ALLIANCE","人と企業が信頼で結ばれる新しい雇用","/book/978-4478062579","https://m.media-amazon.com/images/I/41N7qGwymDL._SL320_.jpg","社員と企業の目標を、期間を定めた約束で結ぶ雇用関係。","2015/07/10",[611,612,613],"リード・ホフマン","ベン・カスノーカ","クリス・イェ",{"category":36,"title":615,"subtitle":616,"_path":617,"cover":618,"copy":619,"updatedAt":11,"publishDate":620,"author":621},"スタートアップ・マネジメント","破壊的成長を生み出すための「実践ガイドブック」","/book/978-4478084878","https://m.media-amazon.com/images/I/61o0PhVdI-S._SL320_.jpg","世界のマネジメント知見を参照しながら、地域や組織の状況に合わせて実践するためのガイドとしてまとめる。","2021/05/18",[622],"マット・ブランバーグ",{"category":5,"title":624,"subtitle":-1,"_path":625,"cover":626,"copy":627,"updatedAt":-1,"publishDate":628,"author":629},"ブルー・オーシャン・シフト","/book/978-4478100356","https://m.media-amazon.com/images/I/61sRjlsGruL._SL320_.jpg","組織を競争市場から新しい成長機会へ移す変革プロセス。","2018/04/19",[630,631],"W・チャン・キム","レネ・モボルニュ",{"category":274,"title":633,"subtitle":634,"_path":635,"cover":636,"copy":637,"updatedAt":388,"publishDate":638,"author":639},"一流ビジネススクールで教えるデジタル・シフト戦略","テクノロジーを武器にするために必要な変革","/book/978-4478103128","https://m.media-amazon.com/images/I/81b3LZrQlDL._SL320_.jpg","技術を顧客体験と組織能力へ結ぶ既存企業の変革。","2018/09/12",[640,641,642],"ジョージ・ウェスターマン","ディディエ・ボネ","アンドリュー・マカフィー",{"category":5,"title":644,"subtitle":645,"_path":646,"cover":647,"copy":648,"updatedAt":437,"publishDate":649,"author":650},"ファイナンス思考","日本企業を蝕む病と、再生の戦略論","/book/978-4478103746","https://m.media-amazon.com/images/I/81f3CLXVGkL._SL320_.jpg","経営、投資、コンサルティングの視点と実践例から、PL中心の発想とファイナンス思考を対比する。","2018/07/12",[651],"朝倉佑介",{"category":36,"title":653,"subtitle":654,"_path":655,"cover":656,"copy":657,"updatedAt":11,"publishDate":658,"author":659},"増補改訂版　起業のエクイティ・ファイナンス","スタートアップを成長させる｢インセンティブ｣の設計図","/book/978-4478116203","https://m.media-amazon.com/images/I/51ZvcbclacL._SL320_.jpg","資本とインセンティブを整え、成長を支えるスタートアップ財務。","2022/07/05",[660],"磯崎哲也",{"category":5,"title":662,"subtitle":-1,"_path":663,"cover":664,"copy":665,"updatedAt":-1,"publishDate":666,"author":667},"GMとともに","/book/978-4478340226","https://m.media-amazon.com/images/I/91Pvll8id0L._SL320_.jpg","分権した事業を共通方針と数値で統合する企業組織。","2003/06/06",[668],"アルフレッド・P・スローンJr.",{"category":274,"title":670,"subtitle":671,"_path":672,"cover":673,"copy":674,"updatedAt":-1,"publishDate":675,"author":676},"組織文化とリーダーシップ","リーダーは文化をどう変革するか","/book/978-4478360118","https://m.media-amazon.com/images/I/51ZvvXOPe4L._SL320_.jpg","共有された前提を理解し、学習できる組織文化。","1989/05/01",[677],"エドガー・H. シャイン",{"category":5,"title":679,"subtitle":680,"_path":681,"cover":682,"copy":683,"updatedAt":11,"publishDate":684,"author":685},"競争優位の戦略","いかに高業績を持続させるか","/book/978-4478370193","https://m.media-amazon.com/images/I/81qGk+d5J6L._SL320_.jpg","企業活動を価値連鎖として組み立てる競争戦略。","1985/12/01",[686],"M.E.ポーター",{"category":36,"title":688,"subtitle":689,"_path":690,"cover":691,"copy":692,"updatedAt":-1,"publishDate":693,"author":694},"イノベーションの源泉","真のイノベーターはだれか","/book/978-4478370674","https://m.media-amazon.com/images/I/418RqEQlDqL._SL320_.jpg","利用者が生んだ工夫を事業へ取り込むイノベーションプロセス。","1991/11/01",[695],"エリック・フォン・ヒッペル",{"category":5,"title":697,"subtitle":-1,"_path":698,"cover":699,"copy":700,"updatedAt":11,"publishDate":701,"author":702},"新訂 競争の戦略","/book/978-4478371527","https://m.media-amazon.com/images/I/91bWRzs+9cL._SL320_.jpg","業界構造を読み、持続できる位置を選ぶ競争戦略。","1995/03/16",[703],"M.E. ポーター",{"category":36,"title":705,"subtitle":706,"_path":707,"cover":708,"copy":709,"updatedAt":11,"publishDate":710,"author":711},"アントレプレナーマネジメント・ブック","MBAで教える成長の戦略的マネジメント","/book/978-4478373903","https://m.media-amazon.com/images/I/419TE8S0DNL._SL320_.jpg","成長の痛みを越え、ベンチャーを持続させる組織。","2001/11/01",[712,713],"エリック・G・フラムホルツ","イボンヌ・ランドル",{"category":5,"title":715,"subtitle":-1,"_path":716,"cover":717,"copy":718,"updatedAt":126,"publishDate":719,"author":720},"ソフトウエア企業の競争戦略","/book/978-4478374818","https://m.media-amazon.com/images/I/51EGuMAPyqL._SL320_.jpg","製品開発と事業モデルを結ぶソフトウェア企業。","2004/12/01",[721],"マイケル・A.クスマノ",{"category":274,"title":723,"subtitle":724,"_path":725,"cover":726,"copy":727,"updatedAt":388,"publishDate":728,"author":729},"組織行動のマネジメント","入門から実践へ","/book/978-4478430149","https://m.media-amazon.com/images/I/41RNet1QJoL._SL320_.jpg","個人の行動と動機づけ、集団とチーム、組織構造、技術と職務設計を階層ごとに整理し、グローバルな状況も扱う。","1997/11/20",[730,731],"ステファン・P・ロビンス","高木晴夫",{"category":83,"title":733,"subtitle":734,"_path":735,"cover":736,"copy":737,"updatedAt":-1,"publishDate":738,"author":739},"新版　考える技術・書く技術","問題解決力を伸ばすピラミッド原則","/book/978-4478490273","https://m.media-amazon.com/images/I/71rhXK02mIL._SL320_.jpg","考えの階層を整え、読み手が追える文章。","1999/03/04",[740],"バーバラ・ミント",{"category":16,"title":742,"subtitle":743,"_path":744,"cover":745,"copy":746,"updatedAt":437,"publishDate":747,"author":748},"経験価値マーケティング","消費者が「何か」を感じるプラスαの魅力","/book/978-4478501726","https://m.media-amazon.com/images/I/519FHfPZ5vL._SL320_.jpg","商品・サービスとの接点を記憶に残る経験へ変えるマーケティング。","2000/12/01",[749],"バーンド・H. シュミット",{"category":16,"title":751,"subtitle":752,"_path":753,"cover":754,"copy":755,"updatedAt":437,"publishDate":756,"author":757},"顧客資産のマネジメント","カスタマー・エクイティの構築","/book/978-4478502099","https://m.media-amazon.com/images/I/51odBFs21CL._SL320_.jpg","顧客との将来利益を測り、獲得と維持へ投資を配分する顧客戦略。","2002/09/01",[758],"ロバート・C.ブラットバーグ",{"category":16,"title":760,"subtitle":761,"_path":762,"cover":763,"copy":764,"updatedAt":11,"publishDate":765,"author":766},"心脳マーケティング","顧客の無意識を解き明かす","/book/978-4478502167","https://m.media-amazon.com/images/I/91X0fiH5agL._SL320_.jpg","言葉にならない思考と感情を価値提案へ結ぶ顧客理解。","2005/02/10",[767],"ジェラルド・ザルトマン",{"category":16,"title":769,"subtitle":770,"_path":771,"cover":772,"copy":773,"updatedAt":-1,"publishDate":774,"author":775},"経験価値マネジメント","マーケティングは、製品からエクスペリエンスへ","/book/978-4478502273","https://m.media-amazon.com/images/I/512U7fhtcNL._SL320_.jpg","顧客が企業とのあらゆる接点で受ける刺激を個別に扱わず、相互に関連づけて統合する方法を示す。","2004/03/05",[776],"バーンド・H・シュミット",{"category":16,"title":778,"subtitle":-1,"_path":779,"cover":780,"copy":781,"updatedAt":11,"publishDate":782,"author":783},"消費者行動論","/book/978-4478502549","https://m.media-amazon.com/images/I/51pipFMNwqL._SL320_.jpg","購買前後の心理と社会関係から、商品が選ばれる条件を捉える消費者理解。","2005/05/19",[784],"平久保仲人",{"category":274,"title":786,"subtitle":787,"_path":788,"cover":789,"copy":790,"updatedAt":126,"publishDate":791,"author":792},"営業チームの強化法","戦略、組織、人材を変革するセールス・マネジメント","/book/978-4478540794","https://m.media-amazon.com/images/I/41eDAMVPm8L._SL320_.jpg","戦略・組織・人材を組み替え、買い手へ応える営業組織。","2007/02/17",[793],"DIAMONDハーバード・ビジネス・レビュー編集部",{"category":83,"title":795,"subtitle":796,"_path":797,"cover":798,"copy":799,"updatedAt":-1,"publishDate":800,"author":801},"考具","考えるための道具、持っていますか?","/book/978-4484032054","https://m.media-amazon.com/images/I/71oZYuERd0L._SL320_.jpg","情報を集め・広げ・絞り、企画へ変える発想習慣。","2003/04/04",[802],"加藤昌治",{"category":5,"title":804,"subtitle":805,"_path":806,"cover":807,"copy":808,"updatedAt":11,"publishDate":809,"author":810},"ホワイトスペース戦略","ビジネスモデルの\u003C空白>をねらえ","/book/978-4484111049","https://m.media-amazon.com/images/I/41An7ncuBkL._SL320_.jpg","アップルの成功を製品ではなくビジネスモデルの革新として捉え、ホワイトスペースへ進む戦略を論じる。","2011/03/29",[811],"マーク・ジョンソン",{"category":16,"title":813,"subtitle":814,"_path":815,"cover":816,"copy":817,"updatedAt":437,"publishDate":818,"author":819},"マーケターの知らない「95%」","消費者の「買いたい! 」を作り出す実践脳科学","/book/978-4484111100","https://m.media-amazon.com/images/I/41fvEs1D2oL._SL320_.jpg","潜在意識による情報処理を軸に、ブランド、商品開発、店舗環境、広告の事例を解説する。","2011/08/10",[820],"A・K・プラディープ",{"category":5,"title":822,"subtitle":823,"_path":824,"cover":825,"copy":826,"updatedAt":126,"publishDate":827,"author":828},"グーグル ネット覇者の真実","追われる立場から追う立場へ","/book/978-4484111162","https://m.media-amazon.com/images/I/519+KL2u0PL._SL320_.jpg","組織内部への取材から、検索、広告、Android、中国市場、フェイスブックとの関係をたどる。","2011/12/16",[829],"スティーブン・レヴィ",{"category":83,"title":831,"subtitle":832,"_path":833,"cover":834,"copy":835,"updatedAt":-1,"publishDate":836,"author":837},"「行為のデザイン」思考法","問題解決に効く","/book/978-4484152219","https://m.media-amazon.com/images/I/61jSe1UU0YL._SL320_.jpg","行為に潜む迷いと矛盾を見つけ、自然な体験へ変える製品・サービス。","2015/09/17",[838],"村田智明",{"category":83,"title":840,"subtitle":-1,"_path":841,"cover":842,"copy":843,"updatedAt":-1,"publishDate":844,"author":845},"アイデアのつくり方","/book/978-4484881041","https://m.media-amazon.com/images/I/71kbqbOZ1IL._SL320_.jpg","アイデアをつくる技術を原理と方法に分け、収集、咀嚼、組み合わせ、発見、検証の段階として整理する。","1988/04/08",[846],"ジェームス・W・ヤング",{"category":274,"title":848,"subtitle":-1,"_path":849,"cover":850,"copy":851,"updatedAt":852,"publishDate":853,"author":854},"知識創造企業","/book/978-4492520819","https://m.media-amazon.com/images/I/71SVzDN-wzL._SL320_.jpg","暗黙知を形式知へ、個人知を組織知へと変換するナレッジ・マネジメントのフレームワーク｢SECIモデル｣の出典｡","2025/01/03","1996/03/21",[855,856],"野中郁次郎","竹内弘高",{"category":274,"title":858,"subtitle":859,"_path":860,"cover":861,"copy":862,"updatedAt":388,"publishDate":863,"author":864},"ナレッジ・イネーブリング","知識創造企業への五つの実践","/book/978-4492521182","https://m.media-amazon.com/images/I/51oFRhIz68L._SL320_.jpg","知識が生まれ共有される条件を整える組織。","2001/09/13",[865,866,855],"ゲオルク・フォン・クロー","一條和生",{"category":274,"title":868,"subtitle":869,"_path":870,"cover":871,"copy":872,"updatedAt":388,"publishDate":873,"author":874},"知識創造の方法論","ナレッジワーカーの作法","/book/978-4492521366","https://m.media-amazon.com/images/I/71loIA67m-L._SL320_.jpg","経験から本質を捉え、独自コンセプトを生む知識創造。","2003/04/17",[855,875],"紺野登",{"category":5,"title":877,"subtitle":878,"_path":879,"cover":880,"copy":881,"updatedAt":11,"publishDate":882,"author":883},"社員をサーフィンに行かせよう","パタゴニア創業者の経営論","/book/978-4492521656","https://m.media-amazon.com/images/I/81mmDU8W-CL._SL320_.jpg","パタゴニアの製品づくり・働き方・環境活動を、企業理念とともに紹介する。","2007/03/01",[884],"Yvon Chouinard",{"category":83,"title":886,"subtitle":-1,"_path":887,"cover":888,"copy":889,"updatedAt":-1,"publishDate":890,"author":891},"ビジネスのためのデザイン思考","/book/978-4492521908","https://m.media-amazon.com/images/I/71skQhjCVWL._SL320_.jpg","観察・物語・仮説を新しい経験と仕組みへ統合する事業。","2010/12/01",[875],{"category":5,"title":893,"subtitle":-1,"_path":894,"cover":895,"copy":896,"updatedAt":11,"publishDate":897,"author":898},"新しい市場のつくりかた","/book/978-4492522059","https://m.media-amazon.com/images/I/71axbMVu9rL._SL320_.jpg","新しい習慣と意味を育て、市場そのものを生む事業。","2012/10/12",[899],"三宅秀道",{"category":83,"title":901,"subtitle":-1,"_path":902,"cover":903,"copy":904,"updatedAt":-1,"publishDate":905,"author":906},"ロジカル・シンキング","/book/978-4492531129","https://m.media-amazon.com/images/I/81xcHBpZDrL._SL320_.jpg","考えを重複なくつなぎ、納得できる伝達へ変える論理構成。","2001/04/01",[907,908],"照屋華子","岡田恵子",{"category":83,"title":910,"subtitle":911,"_path":912,"cover":913,"copy":914,"updatedAt":-1,"publishDate":915,"author":916},"問題解決ファシリテーター","「ファシリテーション能力」養成講座","/book/978-4492531587","https://m.media-amazon.com/images/I/71p-DKPn4wL._SL320_.jpg","チーム対話を合意と問題解決へ導く場。","2003/02/01",[917],"堀公俊",{"category":274,"title":919,"subtitle":920,"_path":921,"cover":922,"copy":923,"updatedAt":126,"publishDate":924,"author":925},"会社の事件簿!","危機管理21の鉄則","/book/978-4492532942","https://m.media-amazon.com/images/I/41uQOd3RGkL._SL320_.jpg","会社で実際に起きた事実を再構成した21の事例から、部長、課長、役員、社長が直面する危機と対応をたどる。","2011/10/06",[926],"損保ジャパン・リスクマネジメント",{"category":16,"title":928,"subtitle":929,"_path":930,"cover":931,"copy":932,"updatedAt":126,"publishDate":933,"author":934},"最強の営業戦略","企業成長をドライブするマーケティング理論と実践の仕掛け","/book/978-4492556580","https://m.media-amazon.com/images/I/41Rf2BBetpL._SL320_.jpg","戦略を日々の活動と改善へ落とし込む営業組織。","2009/12/04",[935],"栗谷仁",{"category":16,"title":937,"subtitle":938,"_path":939,"cover":940,"copy":941,"updatedAt":126,"publishDate":942,"author":943},"BtoBマーケティング","日本企業のための成長シナリオ","/book/978-4492556931","https://m.media-amazon.com/images/I/41rQmw1fGUL._SL320_.jpg","技術依存を離れ、市場志向で顧客関係を築くBtoBマーケティング。","2011/07/15",[944],"余田拓郎",{"category":83,"title":946,"subtitle":947,"_path":948,"cover":949,"copy":950,"updatedAt":11,"publishDate":951,"author":952},"問題解決のジレンマ","イグノランスマネジメント:無知の力","/book/978-4492557419","https://m.media-amazon.com/images/I/71M07D0Ru9L._SL320_.jpg","無知・未知の構造を整理し、問題解決型のアリと問題発見型のキリギリスという二つの思考を対比する。","2015/04/03",[953],"細谷功",{"category":16,"title":955,"subtitle":-1,"_path":956,"cover":957,"copy":958,"updatedAt":437,"publishDate":959,"author":960},"顧客体験の教科書","/book/978-4492557693","https://m.media-amazon.com/images/I/51gjHYDcEHL._SL320_.jpg","顧客対応を、信頼と継続利用を生む事業活動へ変える顧客体験。","2016/08/04",[961],"ジョン・グッドマン",{"category":5,"title":963,"subtitle":-1,"_path":964,"cover":965,"copy":966,"updatedAt":11,"publishDate":967,"author":968},"サービス・ドミナント・ロジックの発想と応用","/book/978-4495386818","https://m.media-amazon.com/images/I/61UnKY+jKaL._SL320_.jpg","価値を利用者と共につくる過程として捉えるサービス。","2016/06/24",[969,970],"R.F.ラッシュ","S.L.バーゴ",{"category":16,"title":778,"subtitle":-1,"_path":972,"cover":973,"copy":974,"updatedAt":11,"publishDate":975,"author":976},"/book/978-4502126512","https://m.media-amazon.com/images/I/A1PU0PAJghL._SL320_.jpg","人の認識と選択から組み立てるマーケティング。","2015/03/21",[468],{"category":36,"title":978,"subtitle":-1,"_path":979,"cover":980,"copy":981,"updatedAt":11,"publishDate":982,"author":983},"エフェクチュエーション","/book/978-4502151910","https://m.media-amazon.com/images/I/A11h2xN3jsL._SL320_.jpg","原因から結果を予測する従来の見方へ問いを投げかけ、因果関係を見通せない状況にある起業家的行動を分析する。","2015/09/30",[984],"サラス・サラスバシー",{"category":274,"title":986,"subtitle":987,"_path":988,"cover":989,"copy":990,"updatedAt":126,"publishDate":991,"author":992},"研究開発の組織行動","研究開発技術者の業績をいかに向上させるか","/book/978-4502383809","https://m.media-amazon.com/images/I/512Iaen+pqL._SL320_.jpg","研究者の意欲と権限を継続的成果へつなぐ研究開発組織。","2006/04/01",[993],"開本 浩矢",{"category":274,"title":995,"subtitle":996,"_path":997,"cover":998,"copy":999,"updatedAt":1000,"publishDate":1001,"author":1002},"知識創造の経営","日本企業のエピステモロジー","/book/978-4532075149","https://m.media-amazon.com/images/I/71Uof79IE1L._SL320_.jpg","トップダウンでもなくボトムアップでもない、ミドル・アップダウンというマネジメント手法｡","2025/01/19","1990/12/15",[855],{"category":5,"title":1004,"subtitle":1005,"_path":1006,"cover":1007,"copy":1008,"updatedAt":437,"publishDate":747,"author":1009},"シックスシグマ・ウエイ","全社的経営革新の全ノウハウ","/book/978-4532148799","https://m.media-amazon.com/images/I/51HHR22W6YL._SL320_.jpg","世界のトップ企業が導入する経営手法を、専門知識がなくても着手できる実践的なガイドとして解説する。",[1010],"ピーター・S・パンディ",{"category":5,"title":1012,"subtitle":-1,"_path":1013,"cover":1014,"copy":1015,"updatedAt":-1,"publishDate":1016,"author":1017},"巨象も踊る","/book/978-4532310233","https://m.media-amazon.com/images/I/8191OGq0ERL._SL320_.jpg","巨大組織の資産を残し、事業と文化を同時に変えたIBM再生。","2002/12/01",[1018],"ルイス V.ガースナー Jr.",{"category":5,"title":1020,"subtitle":1021,"_path":1022,"cover":1023,"copy":1024,"updatedAt":11,"publishDate":1025,"author":1026},"いま、現実をつかまえろ!","新世代・優良企業のビジネス法則","/book/978-4532311957","https://m.media-amazon.com/images/I/51YOkMUz1JL._SL320_.jpg","事業を取り巻く現実を捉え、変化を成長機会へ変える経営判断。","2005/01/01",[1027,1028],"ラリー・ボシディ","ラム・チャラン",{"category":5,"title":1030,"subtitle":-1,"_path":1031,"cover":1032,"copy":1033,"updatedAt":437,"publishDate":1034,"author":1035},"ウィニング勝利の経営","/book/978-4532312404","https://m.media-amazon.com/images/I/51UrEBkZPAL._SL320_.jpg","率直な評価と人材配置から成果を生む組織。","2005/09/12",[1036,1037],"ジャック・ウェルチ","スージー・ウェルチ",{"category":83,"title":1039,"subtitle":1040,"_path":1041,"cover":1042,"copy":1043,"updatedAt":-1,"publishDate":1044,"author":1045},"ファシリテーション・グラフィック","議論を「見える化」する技法","/book/978-4532312886","https://m.media-amazon.com/images/I/71UTVUc41YL._SL320_.jpg","議論をその場で描き、参加者の理解を揃える視覚的対話。","2006/09/01",[917,1046],"加藤彰",{"category":274,"title":1048,"subtitle":1049,"_path":1050,"cover":1051,"copy":1052,"updatedAt":11,"publishDate":1053,"author":1054},"経営の未来","マネジメントをイノベーションせよ","/book/978-4532313807","https://m.media-amazon.com/images/I/41geKR4KkgL._SL320_.jpg","現場の自律を広げる経営の仕組み。","2008/02/01",[1055,1056],"ゲイリー・ハメル","ビル・ブリーン",{"category":83,"title":1058,"subtitle":1059,"_path":1060,"cover":1061,"copy":1062,"updatedAt":-1,"publishDate":1063,"author":1064},"ワークショップ・デザイン","知をつむぐ対話の場づくり","/book/978-4532314033","https://m.media-amazon.com/images/I/81C5oXaq6EL._SL320_.jpg","参加者の主体性と相互作用を学びへつなぐ場。","2008/06/01",[917,1046],{"category":83,"title":1066,"subtitle":1067,"_path":1068,"cover":1069,"copy":1070,"updatedAt":-1,"publishDate":1071,"author":1072},"インテグレーティブ・シンキング","優れた意思決定の秘密","/book/978-4532314705","https://m.media-amazon.com/images/I/51WiOOvi23L._SL320_.jpg","対立する選択肢を同時に捉え、第三の解を生む思考。","2009/08/01",[1073],"ロジャー マーティン",{"category":83,"title":1075,"subtitle":1076,"_path":1077,"cover":1078,"copy":1079,"updatedAt":126,"publishDate":1080,"author":1081},"ソーシャルシフト","これからの企業にとって一番大切なこと","/book/978-4532317560","https://m.media-amazon.com/images/I/51iFrnIwo+L._SL320_.jpg","顧客と社員の発信を信頼と共創へつなぐ事業。","2011/11/01",[1082],"斎藤徹",{"category":83,"title":1084,"subtitle":1085,"_path":1086,"cover":1087,"copy":1088,"updatedAt":-1,"publishDate":1089,"author":1090},"WHYから始めよ！","インスパイア型リーダーはここが違う","/book/978-4532317676","https://m.media-amazon.com/images/I/41309pSpk+S._SL320_.jpg","存在理由から人を巻き込む行動を生む組織。","2012/01/25",[1091],"サイモン・シネック",{"category":16,"title":1093,"subtitle":1094,"_path":1095,"cover":1096,"copy":1097,"updatedAt":437,"publishDate":1098,"author":1099},"なぜ「あれ」は流行るのか?","強力に「伝染」するクチコミはこう作る!","/book/978-4532319083","https://m.media-amazon.com/images/I/518CsZov3XS._SL320_.jpg","人が共有したくなる条件を組み込む口コミ。","2013/09/25",[1100],"ジョーナ・バーガー",{"category":274,"title":1102,"subtitle":1103,"_path":1104,"cover":1105,"copy":1106,"updatedAt":126,"publishDate":1107,"author":1108},"How Google Works","私たちの働き方とマネジメント","/book/978-4532319557","https://m.media-amazon.com/images/I/41PwrDTqplL._SL320_.jpg","優れた人材が速く学べる技術企業の文化と意思決定。","2014/10/01",[1109],"エリック・シュミット",{"category":274,"title":1111,"subtitle":-1,"_path":1112,"cover":1113,"copy":1114,"updatedAt":-1,"publishDate":1115,"author":1116},"やさしくわかるコンプライアンス","/book/978-4534042736","https://m.media-amazon.com/images/I/41gk1VhAOfL._SL320_.jpg","スキー・スノーボード製品の専門商社スノークラフト社で問題が次々に起きる物語を通じて、必要な知識と対策を示す。","2007/08/21",[1117],"あずさビジネススクール",{"category":5,"title":1119,"subtitle":-1,"_path":1120,"cover":1121,"copy":1122,"updatedAt":437,"publishDate":1123,"author":1124},"経営戦略ワークブック","/book/978-4534047298","https://m.media-amazon.com/images/I/41kDcm12BHL._SL320_.jpg","目指す未来を描き、実行へつながる戦略を共につくる組織対話。","2010/06/30",[1125],"河瀬誠",{"category":36,"title":1127,"subtitle":-1,"_path":1128,"cover":1129,"copy":1130,"updatedAt":437,"publishDate":1131,"author":1132},"起業のファイナンス 増補改訂版","/book/978-4534052452","https://m.media-amazon.com/images/I/51LtgaxOptL._SL320_.jpg","起業に必要なファイナンスの実務を解説し、改正会社法を反映したベンチャー・ガバナンスを加えて全面改訂する。","2016/12/10",[660],{"category":16,"title":1134,"subtitle":1135,"_path":1136,"cover":1137,"copy":1138,"updatedAt":-1,"publishDate":1139,"author":1140},"新版 マーケティングの基本","この1冊ですべてわかる","/book/978-4534056092","https://m.media-amazon.com/images/I/41kw4yb5O4L._SL320_.jpg","概念と事実、研究と臨床の均衡を保ちながら、実務の流れに沿って知識、道具、業務、事例を整理する。","2018/08/01",[1141],"安原智樹",{"category":5,"title":1143,"subtitle":1144,"_path":1145,"cover":1146,"copy":1147,"updatedAt":11,"publishDate":1148,"author":1149},"レレバンス・ロスト","管理会計の盛衰","/book/978-4561261971","https://m.media-amazon.com/images/I/51YG7SaBKhL._SL320_.jpg","経営の変化に合う情報を取り戻し、意思決定を支える管理会計。","1992/03/16",[1150,1151],"H.T.ジョンソン","R.S.キャプラン",{"category":5,"title":1153,"subtitle":1154,"_path":1155,"cover":1156,"copy":1157,"updatedAt":11,"publishDate":1158,"author":1159},"ビジネス実戦マンガ","ランチェスター戦略 弱者が勝つ最後の方法","/book/978-4569706429","https://m.media-amazon.com/images/I/61W14Rr4hnL._SL320_.jpg","ランチェスター戦略による販売・競争の考え方を、すぐ実践できるストーリー漫画として説明する。","2009/03/10",[1160],"福永雅文",{"category":5,"title":1162,"subtitle":-1,"_path":1163,"cover":1164,"copy":1165,"updatedAt":126,"publishDate":1166,"author":1167},"図解「ROEって何？」という人のための経営指標の教科書","/book/978-4569836492","https://m.media-amazon.com/images/I/51xVTd8VqrL._SL320_.jpg","経営指標を事業判断の道具として使う分析。","2017/06/30",[1168],"小宮一慶",{"category":83,"title":1170,"subtitle":-1,"_path":1171,"cover":1172,"copy":1173,"updatedAt":437,"publishDate":1174,"author":1175},"いかにして問題をとくか","/book/978-4621045930","https://m.media-amazon.com/images/I/51XGP8AFX2L._SL320_.jpg","理解・計画・実行・検証を反復する問題解決。","1975/04/01",[1176],"G.ポリア",{"category":5,"title":1178,"subtitle":-1,"_path":1179,"cover":1180,"copy":1181,"updatedAt":437,"publishDate":1182,"author":1183},"イノベーション・エコシステムと新成長戦略","/book/978-4621085417","https://m.media-amazon.com/images/I/41CEKMPdS2L._SL320_.jpg","企業・資本・市場を結び、新事業が生まれ続ける生態系。","2012/05/15",[1184],"齋藤茂樹",{"category":5,"title":1186,"subtitle":-1,"_path":1187,"cover":1188,"copy":1189,"updatedAt":-1,"publishDate":1190,"author":1191},"IBMの思考とデザイン","/book/978-4621300633","https://m.media-amazon.com/images/I/51gkEig822L._SL320_.jpg","IBMの思考、デザイン、ビジネスの変遷。","2016/08/30",[1192,1193,1194],"山崎和彦","工藤晶","柴田秀喜",{"category":16,"title":1196,"subtitle":1197,"_path":1198,"cover":1199,"copy":1200,"updatedAt":11,"publishDate":1201,"author":1202},"北欧型サービス志向のマネジメント","競争を生き抜くマーケティングの新潮流","/book/978-4623065097","https://m.media-amazon.com/images/I/41Nx3VxbmAL._SL320_.jpg","顧客との関係をサービス品質と組織運営へ統合する経営。","2013/06/01",[1203],"クリスチャン・グルンルース",{"category":16,"title":1205,"subtitle":1206,"_path":1207,"cover":1208,"copy":1209,"updatedAt":11,"publishDate":1210,"author":1211},"マーケティング・リフレーミング","視点が変わると価値が生まれる","/book/978-4641163904","https://m.media-amazon.com/images/I/917nOtMJmiL._SL320_.jpg","市場の見方を変え、埋もれた機会を見つけるマーケティング。","2012/03/19",[1212,1213,1214],"栗木契","水越康介","吉田満梨",{"category":5,"title":1216,"subtitle":1217,"_path":1218,"cover":1219,"copy":1220,"updatedAt":-1,"publishDate":1221,"author":1222},"イノベーションの理由","資源動員の創造的正当化","/book/978-4641163928","https://m.media-amazon.com/images/I/71XIABXB5PL._SL320_.jpg","革新的な技術を、組織が支える事業へ育てるイノベーション。","2012/03/28",[1223,1224,1225],"武石彰","青島矢一","軽部大",{"category":274,"title":1227,"subtitle":1228,"_path":1229,"cover":1230,"copy":1231,"updatedAt":11,"publishDate":1232,"author":1233},"会社の老化は止められない","未来を開くための組織不可逆論","/book/978-4750513058","https://m.media-amazon.com/images/I/51PZUQw124L._SL320_.jpg","複雑化を見抜き、創造性を守る組織。","2013/04/05",[953],{"category":83,"title":1235,"subtitle":1236,"_path":1237,"cover":1238,"copy":1239,"updatedAt":-1,"publishDate":1240,"author":1241},"アイデアキャンプ","創造する時代の働き方","/book/978-4757122727","https://m.media-amazon.com/images/I/31xsREHqLPL._SL320_.jpg","場所と道具を切り替え、集中した発想を生む創造活動。","2011/05/09",[1242,1243,1244],"中西泰人","岩嵜博論","佐藤益大",{"category":5,"title":1246,"subtitle":1247,"_path":1248,"cover":1249,"copy":1250,"updatedAt":11,"publishDate":1251,"author":1252},"経営戦略立案シナリオ","社長と社員全員が一緒に考える","/book/978-4761264284","https://m.media-amazon.com/images/I/71-zfRIzqAL._SL320_.jpg","顧客価値を軸に選択を結び、組織が動ける経営戦略。","2007/05/21",[1253],"佐藤義典",{"category":36,"title":1255,"subtitle":1256,"_path":1257,"cover":1258,"copy":1259,"updatedAt":126,"publishDate":1260,"author":1261},"新規事業の教科書","走りながら考える","/book/978-4761272012","https://m.media-amazon.com/images/I/51GxBxgFoYL._SL320_.jpg","顧客とは誰か、提供する価値とは何かという問いから、必要な思考法とニーズの探り方までを段階別に整理する。","2016/08/26",[1262],"今津美樹",{"category":274,"title":1264,"subtitle":1265,"_path":1266,"cover":1267,"copy":1268,"updatedAt":126,"publishDate":1269,"author":1270},"エンジニアリング組織論への招待","不確実性に向き合う思考と組織のリファクタリング","/book/978-4774196053","https://m.media-amazon.com/images/I/51zMvVL4MeL._SL320_.jpg","不確実性を減らし、学習を続けるエンジニアリング組織。","2018/02/22",[1271],"広木大地",{"category":274,"title":1273,"subtitle":-1,"_path":1274,"cover":1275,"copy":1276,"updatedAt":11,"publishDate":1277,"author":1278},"１枚の「クレド」が組織を変える！","/book/978-4788910928","https://m.media-amazon.com/images/I/61VMCGNb9tL._SL320_.jpg","信条と行動指針を一枚の携帯カード「クレド」にまとめる作成手順と、職場で共有し運用する方法を具体的に解説する。","2015/07/07",[1279],"実島誠",{"category":5,"title":1281,"subtitle":-1,"_path":1282,"cover":1283,"copy":1284,"updatedAt":11,"publishDate":1285,"author":1286},"図解 会社の数字 基本と常識","/book/978-4791619504","https://m.media-amazon.com/images/I/51HkdWrjz4L._SL320_.jpg","売上と利益、原価と費用、決算書などの基礎を図表で説明し、各数値の意味と活用場面を結びつける。","2011/12/05",[1287],"大石幸紀",{"category":16,"title":1289,"subtitle":-1,"_path":1290,"cover":1291,"copy":1292,"updatedAt":126,"publishDate":1293,"author":1294},"ケースで学ぶマーケティングの教科書","/book/978-4798019055","https://m.media-amazon.com/images/I/41uuJh+y6uL._SL320_.jpg","先人が築いた理論を、ヒット商品の売れる仕組みや、競合が見落とすビジネスチャンスを読み解くケースへ当てはめる。","2008/02/26",[1295,1296],"岡本泰治","西田徹",{"category":16,"title":1298,"subtitle":-1,"_path":1299,"cover":1300,"copy":1301,"updatedAt":437,"publishDate":1302,"author":1303},"ネットショップでリピーター(優良顧客)を育成する77の方法","/book/978-4798030043","https://m.media-amazon.com/images/I/51fF5ovPu1L._SL320_.jpg","購買と行動を可視化し、継続関係を育てるネットショップ。","2011/06/27",[1304],"野口竜司",{"category":5,"title":1306,"subtitle":1307,"_path":1308,"cover":1309,"copy":1310,"updatedAt":-1,"publishDate":1311,"author":1312},"イノベーションのジレンマ 増補改訂版","技術革新が巨大企業を滅ぼすとき","/book/978-4798100234","https://m.media-amazon.com/images/I/71rZiSfHlcL._SL320_.jpg","ハードディスクや掘削機など複数業界の事例から、既存顧客・利益配分・組織能力が意思決定を縛る仕組みを分析する。","2001/07/01",[1313],"クレイトン クリステンセン",{"category":5,"title":1315,"subtitle":1316,"_path":1317,"cover":1318,"copy":1319,"updatedAt":11,"publishDate":1320,"author":1321},"キャズム","ハイテクをブレイクさせる超マーケティング理論","/book/978-4798101521","https://m.media-amazon.com/images/I/91V7U0PAa2L._SL320_.jpg","新技術を初期市場から一般市場へ渡す市場参入戦略。","2002/01/01",[1322],"ジェフリー・ムーア",{"category":274,"title":1324,"subtitle":276,"_path":1325,"cover":1326,"copy":1327,"updatedAt":456,"publishDate":1328,"author":1329},"あなたのチームは、機能してますか？","/book/978-4798103686","https://m.media-amazon.com/images/I/41yXPrx75dL._SL320_.jpg","業績不振の企業を再建する寓話を通じ、信頼の欠如、衝突への恐れ、責任回避など五つの機能不全と克服過程を示す。","2003/06/01",[1330],"パトリック・レンシオーニ",{"category":5,"title":1332,"subtitle":-1,"_path":1333,"cover":1334,"copy":1335,"updatedAt":-1,"publishDate":1336,"author":1337},"イノベーションへの解","/book/978-4798104935","https://m.media-amazon.com/images/I/41HWIGLabuL._SL320_.jpg","破壊的新事業を意思決定の連鎖として育てる成長戦略。","2003/12/12",[1338,1339],"クレイトン・M・クリステンセン","マイケル・ライナー",{"category":5,"title":1341,"subtitle":1342,"_path":1343,"cover":1344,"copy":1345,"updatedAt":-1,"publishDate":1346,"author":1347},"ライフサイクルイノベーション","成熟市場+コモディティ化に効く14のイノベーション","/book/978-4798111216","https://m.media-amazon.com/images/I/71afb7fo5uL._SL320_.jpg","市場の成熟度に合わせて変化と資源配分を選ぶ事業戦略。","2006/05/01",[1322],{"category":16,"title":1349,"subtitle":-1,"_path":1350,"cover":1351,"copy":1352,"updatedAt":437,"publishDate":1353,"author":1354},"ワンダーマンの「売る広告」","/book/978-4798112589","https://m.media-amazon.com/images/I/417SvxsgVpL._SL320_.jpg","顧客の反応を直接捉え、販売へつなげる広告。","2006/10/11",[1355],"レスター・ワンダーマン",{"category":16,"title":1357,"subtitle":1358,"_path":1359,"cover":1360,"copy":1361,"updatedAt":437,"publishDate":1362,"author":1363},"検索にガンガンヒットさせるSEOの教科書","SEO（検索エンジン最適化）テクニックで効果的にPRする","/book/978-4798114071","https://m.media-amazon.com/images/I/51RFotVN7JL._SL320_.jpg","検索の仕組みに合わせ、必要な情報を見つけてもらうSEO。","2008/06/17",[1364],"渡辺隆弘",{"category":36,"title":1366,"subtitle":1367,"_path":1368,"cover":1369,"copy":1370,"updatedAt":-1,"publishDate":1371,"author":1372},"アントレプレナーの教科書","新規事業を成功させる４つのステップ","/book/978-4798117553","https://m.media-amazon.com/images/I/81msAspA4hL._SL320_.jpg","仮説を顧客と検証し、スタートアップの市場をつくる顧客開発。","2009/05/09",[1373],"スティーブン・G・ブランク",{"category":16,"title":1375,"subtitle":1376,"_path":1377,"cover":1378,"copy":1379,"updatedAt":126,"publishDate":1380,"author":1381},"ウェブ営業力","御社の営業力が躍進する75の処方箋","/book/978-4798118673","https://m.media-amazon.com/images/I/51eE5kQBCVL._SL320_.jpg","ウェブ上の関心を営業成果へつなぐ顧客導線。","2009/03/11",[1382],"渥美英紀",{"category":16,"title":1384,"subtitle":-1,"_path":1385,"cover":1386,"copy":1387,"updatedAt":437,"publishDate":1388,"author":1389},"モバイルマーケティングコンサルタント養成講座","/book/978-4798120706","https://m.media-amazon.com/images/I/41phY+qSYaL._SL320_.jpg","ネットマーケティングとの関係、端末と通信の基礎、効果測定、業務フロー、戦略策定、最新動向を体系的に整理する。","2010/01/09",[1390,1391],"寺田眞治","海老根智仁",{"category":5,"title":1393,"subtitle":1394,"_path":1395,"cover":1396,"copy":1397,"updatedAt":126,"publishDate":1398,"author":1399},"デザインイノベーション","デザイン戦略の次の一手","/book/978-4798121161","https://m.media-amazon.com/images/I/31Aq-T6cXEL._SL320_.jpg","ソニーやルイ・ヴィトンなどとの協業経験から、デザイン主導のイノベーションを事業へ取り入れる方法を示す。","2010/05/11",[1400],"ハルトムット・エスリンガー",{"category":5,"title":1402,"subtitle":1403,"_path":1404,"cover":1405,"copy":1406,"updatedAt":11,"publishDate":1407,"author":1408},"ビジネスモデル・ジェネレーション","ビジネスモデル設計書","/book/978-4798122977","https://m.media-amazon.com/images/I/91gJyUb32qL._SL320_.jpg","事業の仕組みを共通言語で可視化し、更新するビジネスモデル。","2012/02/10",[1409,1410],"アレックス・オスターワルダー","イヴ・ピニュール",{"category":16,"title":1412,"subtitle":-1,"_path":1413,"cover":1414,"copy":1415,"updatedAt":-1,"publishDate":1416,"author":1417},"Webマーケティング基礎講座","/book/978-4798125688","https://m.media-amazon.com/images/I/51MQNNY3lnL._SL320_.jpg","戦略から運用までを一体で扱うWebマーケティング。","2011/12/19",[1418,1419,1420,1304,1421,1422,1423,1424],"村上知紀","渥美英記","松田明穂","阪田祐里子","北村伊弘","高見俊介","石井陽子",{"category":36,"title":1426,"subtitle":1427,"_path":1428,"cover":1429,"copy":1430,"updatedAt":126,"publishDate":1431,"author":1432},"スタートアップ・マニュアル","ベンチャー創業から大企業の新事業立ち上げまで","/book/978-4798128511","https://m.media-amazon.com/images/I/41Coz+QOj1L._SL320_.jpg","顧客との仮説検証から持続可能なスタートアップをつくる事業。","2012/11/01",[1433,1434],"スティーブン G.ブランク","ボブ ドーフ",{"category":36,"title":1436,"subtitle":1437,"_path":1438,"cover":1439,"copy":1440,"updatedAt":269,"publishDate":1441,"author":1442},"リーン・アントレプレナー","ビジョナリーに学ぶ事業開発、イノベーション、市場破壊","/book/978-4798133591","https://m.media-amazon.com/images/I/51hMFD-8SaL._SL320_.jpg","リーンスタートアップの実践方法がわかる､事例やツールの解説本｡","2014/03/10",[1443,1444],"ブラント・クーパー","パトリック・ヴラスコヴィッツ",{"category":5,"title":1446,"subtitle":1447,"_path":1448,"cover":1449,"copy":1450,"updatedAt":456,"publishDate":1107,"author":1451},"キャズム Ver.2","新商品をブレイクさせる「超」マーケティング理論","/book/978-4798137797","https://m.media-amazon.com/images/I/71C+bW-ju-L._SL320_.jpg","新商品を初期支持から一般市場へ移す市場参入戦略。",[1322],{"category":36,"title":1453,"subtitle":1454,"_path":1455,"cover":1456,"copy":1457,"updatedAt":126,"publishDate":1458,"author":1459},"ザ・ファーストマイル","イノベーションの不確実性をコントロールする","/book/978-4798138398","https://m.media-amazon.com/images/I/71ntuQg2zwL._SL320_.jpg","新しいアイデアを小さな実験から市場へ送る事業開発。","2014/12/01",[1460],"スコット D.アンソニー",{"category":36,"title":1462,"subtitle":1463,"_path":1464,"cover":1465,"copy":1466,"updatedAt":126,"publishDate":1467,"author":1468},"アントレプレナーの教科書 新装版","シリコンバレー式イノベーション・プロセス","/book/978-4798143835","https://m.media-amazon.com/images/I/81IqZuWKOkL._SL320_.jpg","製品開発モデルと対比し、顧客発見、顧客実証、顧客開拓、組織構築からなる顧客開発モデルを段階的に解説する。","2016/01/01",[1433],{"category":16,"title":1470,"subtitle":1471,"_path":1472,"cover":1473,"copy":1474,"updatedAt":175,"publishDate":1475,"author":1476},"実践 顧客起点マーケティング","たった一人の分析から事業は成長する","/book/978-4798160078","https://m.media-amazon.com/images/I/518ZAKHs-BL._SL320_.jpg","売上や利益がどの顧客層に由来しているか把握できる、マーケティングフレームワーク。","2019/04/08",[1477],"西口一希",{"category":36,"title":1479,"subtitle":1480,"_path":1481,"cover":1482,"copy":1483,"updatedAt":-1,"publishDate":1484,"author":1485},"新規事業を成功させるPMFの教科書","良い市場を見つけ、ニーズを満たす製品・サービスで勝ち続ける","/book/978-4798175911","https://m.media-amazon.com/images/I/71OHilMhMnL._SL320_.jpg","市場選定・価値仮説・検証・測定を反復し続ける、PMF達成プロセス。","2022/10/11",[1486],"栗原康太",{"category":5,"title":1488,"subtitle":1489,"_path":1490,"cover":1491,"copy":1492,"updatedAt":-1,"publishDate":1493,"author":1494},"日本一やさしく経営がわかる会計の本","社長にも読ませたい","/book/978-4799316252","https://m.media-amazon.com/images/I/51Ym1bTsfiL._SL320_.jpg","財務数値が事業活動をどう表すかを身近な言葉で解きほぐし、経営上の選択と将来予測へ結びつける考え方を示す。","2014/12/26",[1495],"久保憂希也",{"category":83,"title":1497,"subtitle":1498,"_path":1499,"cover":1500,"copy":1501,"updatedAt":-1,"publishDate":1502,"author":1503},"スペキュラティヴ・デザイン","問題解決から、問題提起へ。—未来を思索するためにデザインができること","/book/978-4802510028","https://m.media-amazon.com/images/I/717fJ22a5DL._SL320_.jpg","別の未来を具体化し、現在の価値観を問い直す思索。","2015/11/25",[1504,1505],"アンソニー・ダン","フィオーナ・レイビー",{"category":274,"title":1507,"subtitle":1508,"_path":1509,"cover":1510,"copy":1511,"updatedAt":126,"publishDate":1512,"author":1513},"みんなではじめるデザイン批評","目的達成のためのコラボレーション&コミュニケーション改善ガイド","/book/978-4802510202","https://m.media-amazon.com/images/I/51mwwYiQ6qL._SL320_.jpg","デザインの意図、満たすべき目的、現案との隔たりを言語化し、批評する側と受ける側の姿勢・進め方を整理する。","2016/07/26",[1514,1515],"アーロン・イリザリー","アダム・コナー",{"category":274,"title":1517,"subtitle":1518,"_path":1519,"cover":1520,"copy":1521,"updatedAt":11,"publishDate":1522,"author":1523},"デザイン組織のつくりかた","デザイン思考を駆動させるインハウスチームの構築&運用ガイド","/book/978-4802510837","https://m.media-amazon.com/images/I/71n7CaMkJ0L._SL320_.jpg","優れた組織の強み、集権と分散の関係、役割とチーム、採用、育成、文化、他部門との協働を実務経験から解説する。","2017/12/22",[1524,1525],"ピーター・メルホルツ","クリスティン・スキナー",{"category":16,"title":1527,"subtitle":1528,"_path":1529,"cover":1530,"copy":1531,"updatedAt":11,"publishDate":1532,"author":1533},"「コト発想」からの価値づくり","技術者のマーケティング思考","/book/978-4805109922","https://m.media-amazon.com/images/I/61B3cFp9dsL._SL320_.jpg","技術の性能を、顧客の困りごとを解く商品へ変える価値提案。","2012/05/24",[1534],"谷地弘安",{"category":5,"title":1536,"subtitle":-1,"_path":1537,"cover":1538,"copy":1539,"updatedAt":126,"publishDate":1540,"author":1541},"スポーツ事業マネジメントの基礎知識","/book/978-4809413483","https://m.media-amazon.com/images/I/51VyGPPTpNL._SL320_.jpg","興行に成功する欧州サッカーを視察し、競技の特性、観客体験、地域との関係を考察する。","2015/11/12",[1542],"金森喜久男",{"category":274,"title":1544,"subtitle":1545,"_path":1546,"cover":1547,"copy":1548,"updatedAt":126,"publishDate":1549,"author":1550},"厳選!リスクマネジメントキーワード","ガバナンス、リスク、コンプライアンス","/book/978-4817193599","https://m.media-amazon.com/images/I/51dkKq8ZocL._SL320_.jpg","不確実性を共通語で捉え、統制と対応を一体化するリスク管理。","2010/09/01",[1551],"あずさ監査法人ビジネスアドバイザリー事業部",{"category":16,"title":1553,"subtitle":1554,"_path":1555,"cover":1556,"copy":1557,"updatedAt":437,"publishDate":1558,"author":1559},"実践CRM","進化する顧客関係性マネジメント","/book/978-4820119241","https://m.media-amazon.com/images/I/41AixpHILKL._SL320_.jpg","顧客関係を継続的に捉え、市場変化へ適応するCRM。","2009/07/28",[1560],"木村達也",{"category":16,"title":1562,"subtitle":1563,"_path":1564,"cover":1565,"copy":1566,"updatedAt":11,"publishDate":1567,"author":1568},"図解でわかる商品開発マーケティング","小ヒット&ロングセラー商品を生み出すマーケティング","/book/978-4820743460","https://m.media-amazon.com/images/I/51rjyryeNaL._SL320_.jpg","生活者の課題を、小さく継続的なヒット商品へ変える商品開発。","2006/02/01",[1569],"浅田和実",{"category":274,"title":1571,"subtitle":1572,"_path":1573,"cover":1574,"copy":1575,"updatedAt":126,"publishDate":1576,"author":1577},"リスクマネジメント実務ハンドブック","基礎知識から危機管理対応、個別リスク対応、BCM(事業継続管理)まで","/book/978-4820746379","https://m.media-amazon.com/images/I/51tEtu3uEEL._SL320_.jpg","不確実な損失を把握し、事業を継続する体制。","2010/03/20",[926],{"category":16,"title":1579,"subtitle":-1,"_path":1580,"cover":1581,"copy":1582,"updatedAt":437,"publishDate":1583,"author":1584},"最新版 ネット広告ハンドブック","/book/978-4820747079","https://m.media-amazon.com/images/I/51i44RF3tWL._SL320_.jpg","市場と関係者、広告商品の特性、業務フロー、目標設定、印象・反応・行動の効果測定、アドテクノロジーを図解する。","2011/03/16",[1585,1586],"徳久昭彦","永松範之",{"category":36,"title":1588,"subtitle":1589,"_path":1590,"cover":1591,"copy":1592,"updatedAt":11,"publishDate":1593,"author":1594},"ものコトづくり","製造業のイノベーション","/book/978-4822218911","https://m.media-amazon.com/images/I/31dOqbi7TjL._SL320_.jpg","製品・業務・経営基盤をつなぎ、製造業をサービスまで広げる事業変革を解説。","2006/12/18",[1595],"IBMビジネスコンサルティングサービス",{"category":16,"title":1597,"subtitle":1598,"_path":1599,"cover":1600,"copy":1601,"updatedAt":437,"publishDate":1602,"author":1603},"スマートフォン巧者のマーケティング術","先進25事例,こう売る,こう使う","/book/978-4822227227","https://m.media-amazon.com/images/I/41mAKYtGEjL._SL320_.jpg","スマートフォンで顧客接点を広げるマーケティング。","2011/11/25",[1604],"日経デジタルマーケティング",{"category":5,"title":1606,"subtitle":-1,"_path":1607,"cover":1608,"copy":1609,"updatedAt":11,"publishDate":1610,"author":1611},"ザ・トヨタウェイ(上)","/book/978-4822244156","https://m.media-amazon.com/images/I/71Lq4LyTgBL._SL320_.jpg","長期思考と現場改善を結ぶ、高品質なものづくり。","2004/07/22",[1612],"ジェフリー・K・ライカー",{"category":5,"title":1614,"subtitle":-1,"_path":1615,"cover":1616,"copy":1617,"updatedAt":11,"publishDate":1610,"author":1618},"ザ・トヨタウェイ(下)","/book/978-4822244163","https://m.media-amazon.com/images/I/718Vn-XBPbL._SL320_.jpg","生産手法の背後にある、組織が経験から学び続ける仕組みに注目してトヨタの成長を捉える。",[1612],{"category":5,"title":1620,"subtitle":1621,"_path":1622,"cover":1623,"copy":1624,"updatedAt":437,"publishDate":1625,"author":1626},"分析力を武器とする企業","強さを支える新しい戦略の科学","/book/978-4822246846","https://m.media-amazon.com/images/I/51vFcp-iDaL._SL320_.jpg","分析で競争する企業の特徴と活用領域を示し、段階的なロードマップ、組織戦略、人材、技術、将来像を体系化する。","2008/07/24",[1627,1628],"トーマス・H・ダベンポート","ジェーン・G・ハリス",{"category":83,"title":1630,"subtitle":-1,"_path":1631,"cover":1632,"copy":1633,"updatedAt":-1,"publishDate":1634,"author":1635},"アイデアのちから","/book/978-4822246884","https://m.media-amazon.com/images/I/61AdMmvojIL._SL320_.jpg","成功する伝達を、単純明快、意外性、具体性、信頼性、感情、物語性という六つの原則から多数の事例で分析する。","2008/11/13",[1636,1637],"チップ・ハース","ダン・ハース",{"category":36,"title":1639,"subtitle":1640,"_path":1641,"cover":1642,"copy":1643,"updatedAt":11,"publishDate":1644,"author":1645},"フェイスブック 若き天才の野望","5億人をつなぐソーシャルネットワークはこう生まれた","/book/978-4822248376","https://m.media-amazon.com/images/I/71bsRvLSO+L._SL320_.jpg","Facebookの創業から世界展開までを、関係者への取材からたどる企業史。","2011/01/13",[1646],"デビッド・カークパトリック",{"category":36,"title":1648,"subtitle":1649,"_path":1650,"cover":1651,"copy":1652,"updatedAt":-1,"publishDate":1653,"author":1654},"リーン・スタートアップ","ムダのない起業プロセスでイノベーションを生みだす","/book/978-4822248970","https://m.media-amazon.com/images/I/51EnYk6XEWL._SL320_.jpg","“精度の高い計画や予測”が難しい時代に合わせた、新しいやり方。","2012/04/16",[1655],"エリック・リース",{"category":5,"title":1657,"subtitle":1658,"_path":1659,"cover":1660,"copy":1661,"updatedAt":126,"publishDate":1662,"author":1663},"ワンクリック","ジェフ・ベゾス率いるAMAZONの隆盛","/book/978-4822249151","https://m.media-amazon.com/images/I/41VnV0j-BPL._SL320_.jpg","Amazonの創業と成長、ワンクリックからKindle・クラウドへの展開をたどる。","2012/10/22",[1664],"リチャード・ブラント",{"category":83,"title":1666,"subtitle":-1,"_path":1667,"cover":1668,"copy":1669,"updatedAt":-1,"publishDate":1670,"author":1671},"システム×デザイン思考で世界を変える 慶應SDM「イノベーションのつくり方」","/book/978-4822249946","https://m.media-amazon.com/images/I/91lFeYjHrxL._SL320_.jpg","複雑な問題を全体で捉え、多様な人と実現可能な解をつくる共創。","2014/03/12",[1672,1673,1674,1675,1676,1677,1678],"前野隆司","保井俊之","白坂成功","富田欣和","石橋金徳","岩田徹","八木田寛之",{"category":83,"title":1680,"subtitle":1681,"_path":1682,"cover":1683,"copy":1684,"updatedAt":11,"publishDate":1685,"author":1686},"クリエイティブ・マインドセット","想像力・好奇心・勇気が目覚める驚異の思考法","/book/978-4822250256","https://m.media-amazon.com/images/I/811vMThP4OL._SL320_.jpg","デザイン思考を基に、失敗への恐怖を小さな体験で克服し、好奇心、発想、試作、行動、協働を段階的に訓練する。","2014/06/20",[1687,325],"デイヴィッド・ケリー",{"category":274,"title":1689,"subtitle":1690,"_path":1691,"cover":1692,"copy":1693,"updatedAt":-1,"publishDate":1694,"author":1695},"HIGH OUTPUT MANAGEMENT(ハイアウトプット マネジメント)","人を育て、成果を最大にするマネジメント","/book/978-4822255015","https://m.media-amazon.com/images/I/71Qx63Fa0gL._SL320_.jpg","管理者の働きを組織全体の成果へ増幅するマネジメント。","2017/01/11",[1696,1697],"アンドリュー・S・グローブ","ベン・ホロウィッツ",{"category":36,"title":1699,"subtitle":1700,"_path":1701,"cover":1702,"copy":1703,"updatedAt":-1,"publishDate":1704,"author":1705},"STARTUP STUDIO","連続してイノベーションを生む｢ハリウッド型｣プロ集団","/book/978-4822255398","https://m.media-amazon.com/images/I/51ac1ejcTNL._SL320_.jpg","専門資源を共有し、新規事業を連続して生むスタートアップ組織。","2017/10/20",[1706],"アッティラ・シゲティ",{"category":36,"title":1708,"subtitle":1709,"_path":1710,"cover":1711,"copy":1712,"updatedAt":11,"publishDate":1713,"author":1714},"起業の科学","スタートアップサイエンス","/book/978-4822259754","https://m.media-amazon.com/images/I/51Hu9MIXTvL._SL320_.jpg","不確実性を段階的に検証し、愛される事業へ育てる起業プロセス。","2017/11/02",[1715],"田所雅之",{"category":5,"title":1717,"subtitle":1718,"_path":1719,"cover":1720,"copy":1721,"updatedAt":-1,"publishDate":1722,"author":1723},"ソフトウェア・ファースト","あらゆるビジネスを一変させる最強戦略","/book/978-4822289911","https://m.media-amazon.com/images/I/51dfGhumKtL._SL320_.jpg","DXやイノベーションを実現するプロダクト開発。","2019/10/15",[1724],"及川卓也",{"category":5,"title":1726,"subtitle":1727,"_path":1728,"cover":1729,"copy":1730,"updatedAt":11,"publishDate":1731,"author":1732},"ビジョナリー・カンパニー","時代を超える生存の原則","/book/978-4822740313","https://m.media-amazon.com/images/I/81PRfaljbEL._SL320_.jpg","理念を守りながら変化し、永続する企業。","1995/09/26",[1733],"ジム・コリンズ",{"category":16,"title":1735,"subtitle":1736,"_path":1737,"cover":1738,"copy":1739,"updatedAt":437,"publishDate":1740,"author":1741},"ネット・プロモーター経営","顧客ロイヤルティ指標NPSで「利益ある成長」を実現する","/book/978-4833420334","https://m.media-amazon.com/images/I/51AWURuMBmL._SL320_.jpg","推奨意向と利益成長の関係、測定基準、経済性と動機づけ、顧客とのクローズドループ、長期変革を企業事例で示す。","2013/01/29",[371,1742],"ロブ・マーキー",{"category":83,"title":1744,"subtitle":1745,"_path":1746,"cover":1747,"copy":1748,"updatedAt":-1,"publishDate":1749,"author":1750},"ハイ・コンセプト","「新しいこと」を考え出す人の時代","/book/978-4837956662","https://m.media-amazon.com/images/I/71DtdhaGMYL._SL320_.jpg","機能だけでなく意味・物語・共感を生かす、仕事と学び。","2006/05/08",[1751],"ダニエル・ピンク",{"category":16,"title":1753,"subtitle":1754,"_path":1755,"cover":1756,"copy":1757,"updatedAt":437,"publishDate":1758,"author":1759},"トリプルメディアマーケティング","ソーシャルメディア、自社メディア、広告の連携戦略","/book/978-4844328834","https://m.media-amazon.com/images/I/41toOKV4u7L._SL320_.jpg","広告・自社・評判のメディアを統合する顧客関係。","2010/06/25",[1760],"横山隆治",{"category":16,"title":1762,"subtitle":1763,"_path":1764,"cover":1765,"copy":1766,"updatedAt":437,"publishDate":1767,"author":1768},"新版 SEM:リスティング広告","Googleアドワーズ&Yahoo!リスティング広告対応 Web担当者が身につけておくべき新・100の法則。","/book/978-4844332695","https://m.media-amazon.com/images/I/51Bc-R3mzYL._SL320_.jpg","検索意図と広告体験を結び、成果を生む広告運用。","2012/09/14",[1769,1770,1771],"寳洋平","岡本典子","齊藤康祐",{"category":83,"title":1773,"subtitle":-1,"_path":1774,"cover":1775,"copy":1776,"updatedAt":-1,"publishDate":1777,"author":1778},"21世紀のビジネスにデザイン思考が必要な理由","/book/978-4844374213","https://m.media-amazon.com/images/I/81gmtXtI66L._SL320_.jpg","既存の延長にない課題を見つけ、事業やサービスを生む創造プロセス。","2015/08/04",[1779],"佐宗邦威",{"category":83,"title":1781,"subtitle":-1,"_path":1782,"cover":1783,"copy":1784,"updatedAt":-1,"publishDate":1785,"author":1786},"問題解決ができる、デザインの発想法","/book/978-4861007859","https://m.media-amazon.com/images/I/41dTe0D-efL._SL320_.jpg","課題理解から発想・造形へ思考を進める問題解決。","2012/03/27",[1787],"Ellen Lupton",{"category":274,"title":1789,"subtitle":1790,"_path":1791,"cover":1792,"copy":1793,"updatedAt":11,"publishDate":1794,"author":1795},"学習する組織","システム思考で未来を創造する","/book/978-4862761019","https://m.media-amazon.com/images/I/51rT9GAGzwL._SL320_.jpg","関係と前提を捉え直し、変化から学び続ける組織。","2011/06/22",[1796],"ピーター M センゲ",{"category":83,"title":1798,"subtitle":1799,"_path":1800,"cover":1801,"copy":1802,"updatedAt":-1,"publishDate":1803,"author":1804},"問題解決","あらゆる課題を突破する ビジネスパーソン必須の仕事術","/book/978-4862761248","https://m.media-amazon.com/images/I/714V0RO-LQL._SL320_.jpg","問題の特定、原因追究、課題設定、対策立案、実行、結果評価、定着化の七段階を事例・解説・要点で訓練する。","2014/03/06",[1805,1806],"高田貴久","岩澤智之",{"category":274,"title":1808,"subtitle":1809,"_path":1810,"cover":1811,"copy":1812,"updatedAt":126,"publishDate":1813,"author":1814},"なぜ人と組織は変われないのか","ハーバード流 自己変革の理論と実践","/book/978-4862761545","https://m.media-amazon.com/images/I/512kb6uEZSL._SL320_.jpg","変化を阻む防御を可視化し、個人と組織の成長を支える学習。","2013/10/24",[1815,1816],"ロバート・キーガン","リサ・ラスコウ・レイヒー",{"category":5,"title":1818,"subtitle":1819,"_path":1820,"cover":1821,"copy":1822,"updatedAt":437,"publishDate":1823,"author":1824},"社会的インパクトとは何か","社会変革のための投資・評価・事業戦略ガイド","/book/978-4862762078","https://m.media-amazon.com/images/I/51qAIzJb8jL._SL320_.jpg","社会課題への投資を、測定可能で拡張できる成果へ変える評価。","2015/10/14",[1825,1826],"マーク・J・エプスタイン","クリスティ・ユーザス",{"category":16,"title":1828,"subtitle":1829,"_path":1830,"cover":1831,"copy":1832,"updatedAt":-1,"publishDate":1833,"author":1834},"カスタマーサクセス","サブスクリプション時代に求められる「顧客の成功」10の原則","/book/978-4862762603","https://m.media-amazon.com/images/I/51rfANEunVL._SL320_.jpg","自社都合の支援ではなく顧客の成功を第一にする考え方を、10人の専門家による原則と実践助言で示す。","2018/06/06",[1835,1836,1837],"ニック・メータ","ダン・スタインマン","リンカーン・マーフィー",{"category":5,"title":1839,"subtitle":-1,"_path":1840,"cover":1841,"copy":1842,"updatedAt":11,"publishDate":448,"author":1843},"センスのいらない経営","/book/978-4862806369","https://m.media-amazon.com/images/I/8172CmtY6ZL._SL320_.jpg","テクノロジーとビジネスを一体で扱う次世代の経営モデルから、高速な成長を生む組織戦略を示す。",[1844],"福島良典",{"category":83,"title":1846,"subtitle":1847,"_path":1848,"cover":1849,"copy":1850,"updatedAt":11,"publishDate":1851,"author":1852},"アナタはなぜチェックリストを使わないのか？","重大な局面で“正しい決断”をする方法","/book/978-4863912809","https://m.media-amazon.com/images/I/61TvIgSJvJL._SL320_.jpg","記憶の限界を補い、重大な見落としを防ぐチェックリスト。","2011/06/18",[1853],"アトゥール・ガワンデ",{"category":274,"title":1855,"subtitle":1856,"_path":1857,"cover":1858,"copy":1859,"updatedAt":-1,"publishDate":1860,"author":1861},"ゲームストーミング","会議、チーム、プロジェクトを成功へと導く87のゲーム","/book/978-4873115054","https://m.media-amazon.com/images/I/71QjRDBXx5L._SL320_.jpg","ゲームの規則と可視化でチームの思考を進める協働。","2011/08/20",[1862,1863,1864],"Dave Gray","Sunni Brown","James Macanufo",{"category":36,"title":1866,"subtitle":1867,"_path":1868,"cover":1869,"copy":1870,"updatedAt":126,"publishDate":1871,"author":1872},"RUNNING LEAN (THE LEAN SERIES)","実践リーンスタートアップ","/book/978-4873115917","https://m.media-amazon.com/images/I/41n0JPz+DrL._SL320_.jpg","顧客開発とリーン・スタートアップの実践から、案の記述、最大リスクの特定、体系的テストを整理する。","2012/12/21",[1873],"アッシュ・マウリャ",{"category":5,"title":1875,"subtitle":1876,"_path":1877,"cover":1878,"copy":1879,"updatedAt":11,"publishDate":1880,"author":1881},"コネクト","企業と顧客が相互接続された未来の働き方","/book/978-4873116198","https://m.media-amazon.com/images/I/51emiQmjHWL._SL320_.jpg","自律する小さなチームがつながり、顧客の変化へ応え続ける組織。","2013/07/20",[1862,1882],"Thomas Vander Wal",{"category":16,"title":1884,"subtitle":1885,"_path":1886,"cover":1887,"copy":1888,"updatedAt":126,"publishDate":1889,"author":1890},"トラクション","スタートアップが顧客をつかむ19のチャネル","/book/978-4873117225","https://m.media-amazon.com/images/I/514fsFqmcfL._SL320_.jpg","40人以上の起業家への取材から、19のチャネルをブルズアイ・フレームワークで比較・検証する。","2015/05/23",[1891,1892],"ガブリエル・ワインバーグ","ジャスティン・メアーズ",{"category":274,"title":1894,"subtitle":1895,"_path":1896,"cover":1897,"copy":1898,"updatedAt":-1,"publishDate":1899,"author":1900},"エンジニアのためのマネジメントキャリアパス","テックリードからCTOまでマネジメントスキル向上ガイド","/book/978-4873118482","https://m.media-amazon.com/images/I/51sEua-+ejL._SL320_.jpg","技術者からCTOまで、役割の変化に応じて人と組織を導くキャリア。","2018/09/26",[1901],"Camille Fournier",{"category":16,"title":1903,"subtitle":-1,"_path":1904,"cover":1905,"copy":1906,"updatedAt":126,"publishDate":1907,"author":1908},"戦略的ブランド・マネジメント第3版","/book/978-4884971120","https://m.media-amazon.com/images/I/51GAtbPCxnL._SL320_.jpg","顧客の認識を起点に、接点と施策を長期的な価値へ結ぶブランド管理。","2017/05/01",[1909],"ケビン・レーン・ケラー",{"category":274,"title":1911,"subtitle":1912,"_path":1913,"cover":1914,"copy":1915,"updatedAt":11,"publishDate":1916,"author":1917},"ブレインコミュニケーション","脳と社会の通信手段","/book/978-4885522536","https://m.media-amazon.com/images/I/41ncJ99nlVL._SL320_.jpg","脳活動と課題・行動を対応づけ、意思と身体を機械へ伝えるブレイン・マシン・インターフェース。","2011/04/01",[1918],"電子情報通信学会",{"category":274,"title":1920,"subtitle":1921,"_path":1922,"cover":1923,"copy":1924,"updatedAt":11,"publishDate":1925,"author":1926},"POST‐OFFICE","ワークスペース改造計画","/book/978-4887062665","https://m.media-amazon.com/images/I/91G5UDDb3BL._SL320_.jpg","ワークスペースの改造を入口に、場所だけでなく新しい時代の働き方そのものを設計する視点を提示する。","2006/02/20",[1927,1242,1928,1929,1930],"岸本章弘","仲隆介","馬場正尊","みかんぐみ",{"category":5,"title":1932,"subtitle":1933,"_path":1934,"cover":1935,"copy":1936,"updatedAt":-1,"publishDate":1232,"author":1937},"日本一やさしくて使える会計の本","経理以外の人のための","/book/978-4887598362","https://m.media-amazon.com/images/I/517pG65fsYL._SL320_.jpg","元国税調査官の実務経験から、会計知識を売上・費用・資金と現場行動の関係として平易に説明し、会計感覚を養う。",[1495],{"category":16,"title":1939,"subtitle":-1,"_path":1940,"cover":1941,"copy":1942,"updatedAt":11,"publishDate":1943,"author":1944},"コトラーのプロフェッショナル・サービス・マーケティング","/book/978-4894716605","https://m.media-amazon.com/images/I/518BW5FDK4L._SL320_.jpg","医療機関、会計事務所、法律事務所、経営コンサルタントなどを対象に、実践的なマーケティング戦略と技法を示す。","2002/12/11",[1945,1946,1947],"フィリップ・コトラー","トーマス・ヘイズ","ポール・ブルーム",{"category":5,"title":1949,"subtitle":1950,"_path":1951,"cover":1952,"copy":1953,"updatedAt":11,"publishDate":1954,"author":1955},"超感性経営","ソニー伝説のストラテジストが授けるデザインマネジメント・メソッド:25","/book/978-4899772415","https://m.media-amazon.com/images/I/51ZSblH1syL._SL320_.jpg","感性による選択を論理で共有し、構想を製品とブランドへ導く経営。","2009/06/01",[1956],"渡辺英夫",{"category":16,"title":1958,"subtitle":1959,"_path":1960,"cover":1961,"copy":1962,"updatedAt":-1,"publishDate":1963,"author":1964},"ロジカル・プレゼンテーション","自分の考えを効果的に伝える戦略コンサルタントの「提案の技術」","/book/978-4901234436","https://m.media-amazon.com/images/I/81dh8+c5+ML._SL320_.jpg","論理思考、仮説検証、会議設計、資料作成を、現場の物語・解説・要点で提案の一連の技術として体系化する。","2004/02/01",[1965],"高田 貴久",{"category":16,"title":1967,"subtitle":1968,"_path":1969,"cover":1970,"copy":1971,"updatedAt":-1,"publishDate":1972,"author":1973},"アドボカシー・マーケティング","顧客主導の時代に信頼される企業","/book/978-4901234955","https://m.media-amazon.com/images/I/71b-4UeiX0L._SL320_.jpg","顧客の最善を優先し、長期的な信頼を築く企業と顧客の関係。","2006/11/14",[1974],"グレン・アーバン",{"category":16,"title":1976,"subtitle":1977,"_path":1978,"cover":1979,"copy":1980,"updatedAt":126,"publishDate":1981,"author":1982},"リードナーチャリング","WEB来訪者を顧客に育てる","/book/978-4901823289","https://m.media-amazon.com/images/I/41Yqf-YWarL._SL320_.jpg","Web上でまだ表面化していない顧客の動きを捉え、関心に応じた接点を重ねるリードナーチャリングの考え方を示す。","2009/11/19",[1983,1984],"上島千鶴","古賀雅隆",{"category":83,"title":1986,"subtitle":-1,"_path":1987,"cover":1988,"copy":1989,"updatedAt":-1,"publishDate":1990,"author":1991},"民主化するイノベーションの時代","/book/978-4903241074","https://m.media-amazon.com/images/I/81BP9oi8dfL._SL320_.jpg","先端的利用者の発明を発見・共有・普及する、イノベーション基盤。","2005/12/09",[695],{"category":16,"title":1993,"subtitle":1994,"_path":1995,"cover":1996,"copy":1997,"updatedAt":437,"publishDate":1998,"author":1999},"ロイヤルティリーダーに学ぶソーシャルメディア戦略","ロイヤルカスタマー進化論","/book/978-4904336533","https://m.media-amazon.com/images/I/41OIBROuMhL._SL320_.jpg","顧客の声を接点改善へ戻し、継続的な支持を育てる企業文化。","2011/03/14",[1423],{"category":274,"title":2001,"subtitle":2002,"_path":2003,"cover":2004,"copy":2005,"updatedAt":-1,"publishDate":2006,"author":2007},"他者と働く","「わかりあえなさ」から始める組織論","/book/978-4910063010","https://m.media-amazon.com/images/I/51CEriCCxQL._SL320_.jpg","経営戦略論と組織論の研究から、技術だけでは解けない適応課題と、人が持つナラティブを分析する。","2019/10/4",[2008],"宇多川元一",{"category":16,"title":2010,"subtitle":2011,"_path":2012,"cover":2013,"copy":2014,"updatedAt":11,"publishDate":2015,"author":2016},"経験経済","エクスペリエンス・エコノミー","/book/978-4947746023","https://m.media-amazon.com/images/I/51J0pjqP7TL._SL320_.jpg","テーマ・感覚・参加・物語で組み立てる顧客体験。","2000/03/01",[2017,2018],"B.J.パイン","J.H.ギルモア",{"category":83,"title":2020,"subtitle":2021,"_path":2022,"cover":2023,"copy":2024,"updatedAt":11,"publishDate":2025,"author":2026},"続・発想法","KJ法の展開と応用","/book/b000j9mxpw","https://m.media-amazon.com/images/I/712ND6HGdPL._SL320_.jpg","観察記録を関係づけ、問題の全体像と次の行動を導くKJ法。","1970/01/01",[2027],"川喜田二郎",{"category":274,"title":2029,"subtitle":-1,"_path":2030,"cover":2031,"copy":2032,"updatedAt":-1,"publishDate":2033,"author":2034},"管理者のための行動科学入門","/book/b000j9ts46","https://m.media-amazon.com/images/I/71KCx1RgDxS._SL320_.jpg","相手の能力と意欲に応じて、指示と支援を調整するリーダーシップ。","1971/01/01",[2035],"K.H.ブランチャード",{"category":16,"title":2037,"subtitle":-1,"_path":2038,"cover":2039,"copy":2040,"updatedAt":11,"publishDate":2041,"author":2042},"マーケティング・イマジネーション","/book/b000j77x22","https://m.media-amazon.com/images/I/71KvA1mRvuL._SL320_.jpg","顧客の獲得と維持を企業目的へ据え、製品・サービス・関係を組み直すマーケティング。","1984/01/01",[2043],"T.レビット",{"category":83,"title":2045,"subtitle":2046,"_path":2047,"cover":2048,"copy":2049,"updatedAt":-1,"publishDate":2050,"author":2051},"デザインの手法","人間未来への手がかり","/book/b000ja2on2","https://m.media-amazon.com/images/I/81PoflJI2EL._SL320_.jpg","問題の状態と局面に応じて、分解・探索・評価を組み合わせる設計プロセス。","1973/01/01",[2052],"John Christopher Jones",{"category":83,"title":2054,"subtitle":2055,"_path":2056,"cover":2057,"copy":2058,"updatedAt":11,"publishDate":2059,"author":2060},"発想法","創造性開発のために","/book/b000ja8tcw","https://m.media-amazon.com/images/I/61lK8r9LDkL._SL320_.jpg","観察記録を関係づけ、現場から新しい意味と解決策を生むKJ法。","1967/01/01",[2027],{"category":5,"title":2062,"subtitle":2063,"_path":2064,"cover":2065,"copy":2066,"updatedAt":11,"publishDate":2067,"author":2068},"企業よ信念をもて","IBM発展の鍵","/book/b000jahh0m","https://m.media-amazon.com/images/I/71oQmB9wfCL._SL320_.jpg","個人の尊重・顧客サービス・卓越性を、組織の判断へ通す経営信条。","1963/01/01",[2069],"トーマス・J・ワットソン・JR",{"category":274,"title":2071,"subtitle":-1,"_path":2072,"cover":2073,"copy":2074,"updatedAt":-1,"publishDate":2067,"author":2075},"経営組織","/book/b000jaizeo","https://m.media-amazon.com/images/I/71-gPc-XnnL._SL320_.jpg","仕事・責任・権限を結び、企業の分業を一つの行動へまとめる組織。",[2076],"A.ブラウン",{"category":83,"title":2078,"subtitle":2079,"_path":2080,"cover":2081,"copy":2082,"updatedAt":-1,"publishDate":2083,"author":2084},"創造活動の理論〈上巻〉","芸術の源泉と科学の発見","/book/b000jbebv4","https://m.media-amazon.com/images/I/716DZrBnIQL._SL320_.jpg","異なる思考の枠組みを交差させ、笑い・発見・芸術を説明する創造性理論。","1966/01/01",[2085],"アーサー・ケストラー",{"category":83,"title":2087,"subtitle":2088,"_path":2089,"cover":2090,"copy":2091,"updatedAt":-1,"publishDate":2059,"author":2092},"創造活動の理論〈下巻〉","習慣と独創力","/book/b000jbebve","https://m.media-amazon.com/images/I/71+PllJjchL._SL320_.jpg","習慣と学習の階層から、独創的な再編を説明する創造性理論。",[2085],{"category":274,"title":2094,"subtitle":2095,"_path":2096,"cover":2097,"copy":2098,"updatedAt":377,"publishDate":2099,"author":2100},"IDEO流　実行する組織のつくり方","新しい考えを組織に浸透させる「導入デザイン」","/book/b01m7ztzsg","https://m.media-amazon.com/images/I/81KHAkQh7dL._SL320_.jpg","関係者の受容と実行まで見通し、新しい考えを組織へ根づかせる導入プロセス。","2016/11/14",[2101,2102],"ティム・ブラウン","ロジャー・マーティン",1787542076088]